The challenges posed by the new technologies on telecom companies tend to

The challenges posed by the new technologies on

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organization. The challenges posed by the new technologies on telecom companies tend to further reinforce the importance of maintaining the optimum level of competence within the firm. Globalization of communication technologies in telecommunication sector has led to reduced life cycle of mobile
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application products in India, which exposed the telecom companies in India to ever-changing competition. The current competitive landscape in India makes telecom companies coexist with increasingly complex organizational environments. This puts pressure on companies to develop a set of anticipatory skills to deal with the multiple variables that affect the strategic choices of firms (Ashington & Hardy, 2009). The rapid obsolescence of technology is high, especially in the telecommunication sector in India. As Flood and Olian, (1995) highlighted, human resources are capable of renewing the competence when it is depleted by external environmental factors. Scarce resources and the cumulative nature of technological know-how of the company emphasize the need to define a strategy to expand the content of existing technologies and to access and absorb emerging technologies at minimal cost (Pawar, Menon, & Reidel, 1994). The innovative procedure has turned into a focal idea of the organization, and the innovation now constitutes one of the establishments of strategy, controlling the crucial questions of how to set up sustainable competitive advantage. With this, business strategies and technology
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