35) In order to generate interest about the company's publications, the Media Manager of GordonBooks started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favorably. She also invited readers to buy the books, discuss themonline, and send in their reviews. Which of the following is the best criticism of the manager's action?A) She engaged in plagiarism.B) She selectively misquoted information.C) She failed to protect information entrusted to her.D) She failed to ensure transparency.E) She failed to respect the privacy of others.Answer: Explanation: D) In the context of business communication, transparency refers to a sense of openness, of giving all participants in a conversation access to the information they need to process the messages they are receiving. By concealing her links to the publisher, the manager has been deceptive.DClassification: ApplicationAACSB: Communication Abilities; Analytic Skills; Ethical Understanding and Reasoning Abili-tiesLO: 4Difficulty: DifficultLearning Outcome: Describe best practices in team and interpersonal communication36) In order to boost sales for its tablets, Zip Communications paid several students to carry the gadgets to college and talk to their friends and classmates about the great features of the product. What is the best criticism of Zip's decision?CYou can buy the this complete file at
You can buy the this complete file at Classification: ApplicationAACSB: Communication Abilities; Analytic Skills; Ethical Understanding and Reasoning Abili-tiesLO: 4Difficulty: EasyLearning Outcome: Describe best practices in team and interpersonal communicationYou can buy the this complete file at
You can buy the this complete file at 37) ________ marketing involves attempting to promote products and services to customers whodon't know they are being marketed to.AClassification: ConceptualLO: 4Difficulty: EasyLearning Outcome: Describe best practices in team and interpersonal communication
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