SWOTT An Internal and External Business Analysis Environmental Forces 9 Legal

Swott an internal and external business analysis

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SWOTT: An Internal and External Business Analysis Environmental Forces ............................................................................................................... 9 Legal and Regulatory Forces ...................................................................................... 10 Adaptability and the Supply Chain ............................................................................. 11 Strategic Plan: Part 3 ....................................................................................................... 11 Balanced Scorecard and Communications Plan
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Strategic Management and Scorecard ..................................................................................... 12 Communications Plan ............................................................................................................. 12 Strategic Plan and Balanced Scorecard ................................................................................... 13 Financial Perspective ...................................................................................................... 14 Customer Perspective ...................................................................................................... 14 Business Process Perspective .......................................................................................... 14 Learning and Growth Perspective ................................................................................... 15 Strategic Plan: Part 4 ................................................................................................................... 15 Implementation Marketing and Information Technology Tactics .................................................................... 16 Monitoring and Controls Methods ......................................................................................... 16 Review Dates ................................................................................................................... 17 Tracking System ............................................................................................................... 17 Coordinate Strategic and Marketing Plans ..................................................................... 17 Ethical, Legal and Regulatory Issues, Social ................................................................................. 18 Executive Summary ..................................................................................................................... 18 Conclusion .................................................................................................................................... 19 Appendix A ................................................................................................................................... 20 SWOTT Analysis Appendix B ................................................................................................................................... 23
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Balanced Scorecard References ..................................................................................................................................... 24
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CAREER CONNECTION: Final Strategic Plan Executive Summary Dove has been a household name for decades and is considered to be a leader in the health and beauty industry. “The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturizing cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth,” (Dove, 2016). Since their humble beginning with a simple beauty bar, they have become the # 1 brand that is recommended by Dermatologists “in the United States, Canada, and France," (Dove, 2016). Dove is a subsidiary of Unilever. “Today Dove offers a range of products: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products, all developed on the universal premise of real care,” (Dove, 2016). All of Dove’s products are designed to allow people to feel and look great on a daily basis. With this in mind, Dove is interested in providing their clients with the best possible products on the market. Therefore, by having a successful line of Color Care Shampoos and Conditioners, it is only fitting that they expand into the hair coloring treatment sector of the health and beauty industry, with Dove’s Perfect Colour hair coloring products. Dove has completed the SWOTT analysis which is needed to understand the internal and external factors that could have an impact on their new line of Perfect Colour products. By knowing and understanding the data within the analysis, Dove will be successful in this highly competitive market. Dove has been around for over 50 years thus, showing their adaptability by reinventing the way Beauty is seen and felt by all. This new endeavor is just like any other that Dove has
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planned and implemented. The Balanced Scorecard shows that Dove is invested in creating measurable and qualitative methods. This scorecard will show current and future stakeholders where the new line is, along with what risks and rewards are associated with their new hair coloring treatment line Perfect Colour.
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