CFA
Under the Influence - Advertisement Worksheet 2016.docx

Describe the roles you have assigned to any people

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Describe the roles you have assigned to any people featured in or referenced in your ad. For the purpose of this ad the role of the man is the laundry. The role of the woman is of the handyman (or handy-woman). The role of the boy is to help his father with laundry rather than his mother with repairs. Explain your ad’s subtexts, or underlying messages, and how they are constructed by the ad’s images and/or written text. Unlike traditional advertising for laundry detergent, I wanted to reflect my understanding that in many homes traditional roles are not upheld. I am attempting to appeal to all people who have to do laundry, whether they are the wife, the husband or even the child. I also recognize that not only white women do laundry by appealing to multiple races and ethnicities. What effects might your ad have on the way people of different genders view themselves or each other? I want to show that roles at home do not need to follow the traditional norm. Both men and women are capable of cleaning the home and doing the laundry, as well as raising the children. Also, women can do much more send keep house. They can build them as well as fixed furnace and the car. It is up to each Family to decide who will fulfill which role within their home. Why did you choose this advertisement to promote Wash? How does it avoid promoting gender stereotypes? I chose this advertisement as a reversal of traditional advertisements. I wanted to show at the man can do laundry just as well as the woman, and that the woman can fix things in the house as well as any man. I also wanted to show that boys can be taught many different skills, not just traditionally manly skills. © Copyright 2016 College for America at Southern New Hampshire University. All rights reserved.
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Under the Influence Advertisement Analysis Worksheet References Gender Stereotypes in Print Ads.(2013). Retrieved from Understanding Media and Culture.(n.d.).Page 32. Retrieved from Mr. Clean. (n.d.). Mr. Clean Magic Eraser [Advertisement]. Retrieved from - LDtOBgDvQR4/TcYUpT6_R7I/AAAAAAAAAx8/-Iz2Vxa91Sg/s1600/mr%2Bclean.jpg TAG. (n.d.). TAG Body Spray [Advertisement]. Retrieved from Name of Company. (Year). Title of image [Advertisement] © Copyright 2016 College for America at Southern New Hampshire University. All rights reserved.
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  • Fall '18
  • Karen Gana
  • Boy, Southern New Hampshire University

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