Manufacturer about the product are true a federal

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manufacturer about the product are true? A. Federal Trade Commission B. Federal Communications Commission C. Consumer Product Safety Administration D. Food and Drug Administration E. Interstate Commerce Commission The U.S. Food and Drug Administration reviews food and package labels. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 10-08 Indicate the advantages of a product's packaging and labeling strategy. Topic: Packaging 96. (p. 206) One of the advantages of selling specialty goods and services is that when consumers want them, they will:
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Specialty products are those for which customers show such a preference that they will invest effort in finding them. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 10-02 Identify the types of consumer products. Topic: Complexity of Products and Types of Products 97. (p. 206) Zappos, an online shoe company, knows shoes are typically a __________ good, with consumers often spending time comparing alternatives. They overcome that aspect of consumers' search process by offering a free, no questions asked return policy. A. speci alty B. shopping C. convenience D. ritual E. impulse Shoes are typically a shopping good, where consumers compare alternatives. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 10-02 Identify the types of consumer products. Topic: Complexity of Products and Types of Products 98. (p. 206) Marketers selling milk, bread, and other consumer staples, know most customers do not spend much time searching or comparing alternatives. For most consumers, these are __________ goods. A. speci alty B. shopping C. convenience
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D. ritual E. impulse Milk, bread, and other consumer staples are convenience goods for most shoppers. They will not compare many alternatives, but will simply purchase what they need. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 10-02 Identify the types of consumer products. Topic: Complexity of Products and Types of Products 99. (p. 206) Andy likes gourmet popcorn, and will spend time trying to find his favorite brand. His girlfriend, Joanne, loves popcorn but doesn't care about brands. For Andy popcorn is a __________ good while for Joanne it is a __________ good. A. shopping; specialty B. convenience; shopping C. convenience; specialty D. specialty; convenience E. unique; universal For Andy, popcorn is a specialty product--he is willing to spend time finding his favorite brand. For Joanne, it is a convenience good--she doesn't care about brands and so is unlikely to comparison shop. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 10-02 Identify the types of consumer products. Topic: Complexity of Products and Types of Products 100. (p. 205) Marketers need to think about the product offer on three levels. Which of the following levels includes associated services such as warranties, financing,
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