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4)Discuss the advantages of conducting online marketing research.
The advantages of conducting marketing research on the Internet are asfollowed:1.the relatively low cost of the study due to the lack of necessity ofremunerating interviewers2.the speed of execution of the study, multimedia capabilities,3.the ease of doing international research,4.reaching out to a large group of respondents at the same time,5.the possibility of obtaining hard to reach categories ofrespondents, a greater chance for answers to sensitive issues,6.reducing costs through the ability to test a product that has not yetbeen made,7.the ability to process quantitative data in real time and toautomatically create transcripts in qualitative research,8.automatic transition to appropriate questions depending on earlieranswers given by the respondent (This advantage also applies todirect interview)9.the possibility, as in the case of a direct interview, of a presentationof the questionnaire in such a way that the respondent cannotchange their response under the influence of subsequent questions,create unique interaction between participants in the study, while inthe conventional qualitative research people are interviewedindividually (for such groups as managers, doctors, lawyers)10. lower risk of the phenomenon of conformism group in qualitativeresearch on-line.

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