Resources the nouveau event planning has a sustained

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Resources: The Nouveau Event Planning has a sustained competitive advantage due to its positive reputation and excellent relationship with the exhibitors. In addition, the Wedding Extravaganza was known as a premier exhibition for all wedding needs. It is good finance resources. It is benefit to strategy and organization. Strategy: since the competitor of Wedding Odyssey is getting more attendees, Campana should enforce their strategy to keep their attendees. Campana may double their advertising budget. In addition, campana purchased easily recognizable websites and change her branding strategy.
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7 Environment: an Environment Analysis was done in Exhibit 6. Due to the poor economy in Windsor, more brides and grooms were postponing theirs wedding date. It will reduce the number of attendees for the show. In this case, organization should change some strategy to attract more brides to attend the show. Exhibit 8: Financial projections Year 2012 2010 2009 Show revenues Booth/service/website link $134,970 $127,428 123,657 Magazine $25,545 22,101 20,379 Attendance $15,366.67 * 11,525 10,950 Total Revenue $175,881.67 $161,054 $154,986 Show Expenses Printing $825 $973 1,047 Magazine Production 3930 7,260 8,925 Advertising $17,335 15,023 13,867 Rentals $23,223 20,859 19,677 Show Suppliers $1,562 892 557 Website Costs $0 665 1,823 Booth Services $8,903 8,833 8,798 Contract Labour $4,307 4,329 4,340 Casual Labour $2792 2,074 1,715 Show Insurance $3,420 1,710 0 Total Show expenses 66,297 62,618 60,749.81 Total Profit $109,584.67 98,435.09 94,236.63 *Admission was $10, with a $2 discount coupon available in 2012, Admission was $8, with a $2 discount coupon available in 2010. Admission was $7, with a $2 discount coupon available in 2009. Suppose all components by increasing or decreasing the different between 2009 and 2010. Exhibit 9: Issue(s) resolution /recommendations(s) a. Modify the fashion show Pros: Increase by 10 to 15 the number of exhibitors that could be accommodated Improve the traffic flow of the show Offer unique experience Cons: How some exhibitors might perceive this change May cause cut the show to decrease the cost An easy point for the Wedding Odyssey to attack in their advertising b. Hire a full-time staff member to oversee the show Pros: Bring in new ideas and keep the show fresh Increase customer retention Increase revenue Increase profit
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8 Campana are able to focus on other business Cons: pay the wages for the employee approximately $30,000 per year c. Change the show date Pros: Reduce the exhibitors of Wedding Odyssey Force the Wedding Odyssey move to week for show Cons: Confuse the bride about their show date d. Look for a new exhibition hall in order to increase the number of exhibitors Pros: Increase the number of exhibitors Cons: More expense e. Start a third show to go head-to-head with Wedding Odyssey same week Pros: Force the Wedding Odyssey to close by taking its exhibitors Expand to accommodate demand Cons: More expense Less attendees f. Sell the show Pros: Increase sales in other areas of Cammpana’s other business Get money for approximately $1 million Cons: Lose the major source of income for the company
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