3. How much profit is CMR making from the commercial business versus the residential business? From the Blackstone account? 4. What should Marcus do now? 1.What explains the American express card‟s success over the past fifty years? 2.What challenges face the American express card in 2008? 3.Delineate and rank order the growth options open to the American Express card? 4.How is an imminent economic recession likely to affect the revenues and profits of the American Express card?
1.Why was Swatch so successful? In what ways was the Swatch different than any watch the industry has ever seen? 2.What elements of the original Swatch marketing plan were most critical to the brand „s success? 3.What does Franco Bosisio mean when he says that Swatch is sold at a “clean price”? 4.Should the company have charged a higher price? 5.In many ways, the Swatch forced people to think about watches in a way that they had never thought before. Can you think of other products in other product categories that have done the same thing? Bring at least one example to class? 6.Today, if you had to create a new sub-category of watch, what would it be? 7.What does it take for the Swatch brand to compete successfully today? 1.What is the rationale for the merger? 2.Is this a good way for a firm to build new capabilities /assets? 3.Is this merger different from others? If so how? 4.Can brand associations be broadened through this process? 1.Using the case data, what is the lifetime value of customers in each quarter? 2.How do you expect the launch of the Total Access to affect Netflix? Are these 3. Is the drop in the Netflix stock price after the launch of Total Access justified by Netflix‟s financials? Are Netflix‟s customer metrics a good indicator of its market valuation? 4.How should Netflix react to Blockbuster‟s new initiatives? Which company is a bigger 5.If Netflix decides to react to Blockbuster by increasing emphasis on selling DVDs rather than renting, would CLV still be relevant for it? 1.Are “bioresorbable implants worth the risk for Synthes? Take a stance and be ready to defend. 2. What are the risks in coming out with a bioresorbable product? What is the worst that could happen? The best?
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- Fall '15
- Marketing, American Express card