Table 63 describes some values that can be assigned to arguments for the Create

Table 63 describes some values that can be assigned

This preview shows page 394 - 396 out of 512 pages.

Table 63 describes some values that can be assigned to arguments for the Create Campaign Contact Activity workflow policy program in order to generate email activity. Workflow Policy Program to Assign a Contact to a Marketing Campaign The Assign to Campaign workflow policy program adds the contact or prospect to the list of campaign contacts or prospects for the designated campaign. Table 64 describes some of the values that can be assigned to arguments for the Assign to Campaign workflow policy program. Example of Developing a Workflow Policy That Manages a Marketing Campaign This topic gives one example of developing a workflow policy to manage a marketing campaign. You might use this feature differently, depending on your business model. Table 63. Arguments for the Create Campaign Contact Activity Workflow Policy Program Argument Value Name Values for the Name argument include: Description. Use text to describe activity. Status. Choose the activity status, such as planned or active, from the picklist. Type. Choose the Activity type from the picklist. Required This value indicates whether the argument is required. Value Text or picklist. Table 64. Arguments for the Assign to Campaign Workflow Policy Program Argument Value New Campaign Picklist that allows you to choose a campaign to which you assign the contact or prospect.
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Using a Predefined Workflow Policy Workflow Policy Programs that Are Predefined for Siebel Marketing Siebel Business Process Framework: Workflow Guide Version 8.1, Rev A 395 To develop a workflow policy that manages a marketing campaign, perform the following tasks: 1 Defining Workflow Policy Actions for the Marketing Campaign on page 395 . 2 Defining the Workflow Policy Group for the Marketing Campaign on page 397 . 3 Defining Workflow Policies for the Marketing Campaign on page 397 . In this example, a marketer must run a two tier campaign with different work executed depending on how the campaign recipient responds. The marketer names the campaign CD-ROM Promotion . Ways that the marketer requires the campaign to work include: An email is sent telling recipients they can receive a discount by ordering a new product over the phone. The marketer must keep track of the recipients and gives them two weeks to respond. At the end of the two week period, recipients who did not respond to the offer are assigned to a new campaign. Defining Workflow Policy Actions for the Marketing Campaign This task is a step in “Example of Developing a Workflow Policy That Manages a Marketing Campaign” on page 394 . Workflow policy actions required for this example include: Send Campaign Email. To send the offer email to the campaign recipients. Create Campaign Contact Activity. To record the activity that is associated with the contact.
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  • Summer '16
  • Oracle
  • Siebel Workflow, Workflow Guide

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