research and surveys, the organization discovered that its customers desired speed as
one of the restaurants’ top priorities. Therefore, McDonald’s vision aims to “provide
fast, friendly and accurate service”.
McDonalds faces competition as well as customers changing their trends and
choices and this impacts the company’s business structure. People get tired of the
same brand especially ones they are used to and ones that see everywhere. McDonalds
is very over exposed. Another thing McDonalds has to be careful with as a large chain
is making sure they maintain their standards and make sure they don’t lack in quality
service or else it will affect the whole brand.
Globalization and human recourses
McDonald's continues to be recognized as a premier franchising company
around the world. More than 80% of the restaurants worldwide are owned and
operated by the Franchisees. For McDonald's to work out the supply of labor
available it examines the numbers of people available to work, how long they can
work for, their ability to do the required job, their productivity and other factors. The
key to McDonald's human resources management is that it is seen as a strategic
concern for McDonald's. Rather than being simply a specialized function, it is a
concern for all managers. Managers across McDonald's are being given
responsibilities for selecting, motivating, developing and evaluating employees. All
managers are therefore taking on human resource responsibilities.
Business plan of McDonalds
McDonald’s has a large amount of flexibility in its accounting methods.
