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Question 90 / 1 ptsWhen using the multi-attribute model to guide promotional strategy, which of the following may be a possible drawback to implementing a strategy that focuses on changing importance weights?When using the multi-attribute model to guide promotional strategy, which of the following may be a possible drawback to implementing a strategy that focuses on changing importance weights?It is more diﬃcult to change importance weights than brand ratingsIncreasing importance weights for an attribute may benefit the competition as well.You AnsweredTotal weighted ratings for the brand after implementing an importance weight change will always be lower than after implementing a ratings changeCorrect AnswerBoth A and B CORRECT ANSWER
All of the aboveQuestion 100 / 1 ptsSkip to question text.Sandwich Prince recently collaborated with Flixar to promote their new movie for children. Sandwich Prince arranged to have their sandwiches appear in several scenes in the movie. In exchange, Sandwich Prince agreed to promote the movie in its own commercials. Which type of agreement exists between Sandwich Prince and Flixar for this product placement?Correct AnswerReciprocal CORRECT ANSWERStraight feeQuestion 10 / 1 pts
Skip to question text.Albert, the Chief Marketing Oﬃcer for the University of Florida, is analyzing the market of high school graduates and is trying to determine where he needs to focus his marketing efforts in order to get more students to apply to UF. Albert has done some research and has learned the following things: 89% of the students are generally aware of the existence of the University of Florida, 70% of the students have a knowledge of the specific benefits of attending UF, 54% of the students are favorable toward UF, 46% of the students intend on applying to UF and 37% of the students actually apply to the University of Florida. With this data in mind, Albert should direct his efforts to:CORRECT ANSWER