Final Industry Analysis Paper

The word industry is defined in the merriam webster

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The word “industry” is defined in the Merriam-Webster dictionary as “A systematic labor, especially for some useful purpose or the creation of something of value.” The purpose of this project is to research the Entertainment, Healthcare, Insurance, and Financial Services industries and their top five companies in terms of revenue. Through research, this project explains how these companies have become leaders in their given industry and ways in which they can improve in order to thrive in this economically challenged environment. We go in depth about each company explaining their financial standings, issues facing the top three companies, issues facing each industry, solutions to those issues, an outlook for the industry, both short-term and long-term, and with a SWOT analysis for the companies. Through these analysis, one will be able to gain a better understanding of each of the companies and learn why and how these industries and companies are at the top of their respected lists. 2
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The Entertainment Industry The Entertainment Industry is considered by many to be one of the most fun and invigorating industries to be involved in. The actual words “Entertainment Industries” are used to describe a large number of sub-industries. Some of these industries include T.V, radio, print media, digital media, theme parks, and music. 3
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Many of the top entertainment industries combine three and four sub-industries together in order to capitalize on the Entertainment Industry market. The goal of the entertainment industry is to give the consumer a chance to enjoy themselves with different forms of media and provide joy to the consumer’s day. Entertainment Industry Revenue Return on Equity Return on Investment Earnings Per Share Market Capitalization Stock Price Walt Disney $40.9B 13.8% 10.0% $2.5 $80.B $43.8 News Corp. $33.0B 12.6% 6.7% $1.0 $48.8B $19.7 Time Warner $16.9B 9.2% 5.8% $2.7 $36.6B $37.8 Viacom $14.9B 24.3% 11.8% $1.9 $28.1B $52.0 CBS $14.2B 13.1% 7.7% $3.6 $22.0B $33.9 *B=Billion **Financials as of 4 th quarter 2011 ***Market Capitalization & Stock Price as of Monday April 2, 2012 Top Three Issues Facing Top Three Companies Walt Disney Corp. Problem Solution High Prices Even throughout the financial crisis, Disney has not decreased the price of entrance admission. There has been a decrease in attendance for theme parks in the U.S. & Europe Lower the prices at the theme parks There should be more promotional advertising to entice more people to the parks. Have a family day where you buy four tickets & get the fourth for free, thus increasing attendance. Ethics The public believes Disney treats its employees unethically. They have been accused of Stop the unethical treatment of employees. Managers & Leaders of the companies should attend 4
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making their employees work very long hours for small wages mandatory ethical seminars where they learn the right ethical ways to act in the workplace and how to treat employees.
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