Our vision and strategy Over the eight sections of their code of conduct HM

Our vision and strategy over the eight sections of

This preview shows page 2 - 5 out of 11 pages.

diversity and inclusiveness that is one hundred percent equal. ("Our vision and strategy") Over the eight sections of their code of conduct, H&M outlines work requirements, rules and regulations, workers rights, and health safety. The mission statement is also referenced again as the code of conduct talks about the H&M customer. “This Code of Conduct specifies what we require from our suppliers, their subcontractors and other business partners in order to fulfill our commitment to our Board of Directors, to our employees, to our customers, to our shareholders and to other stakeholders.” If your vision statement is one that encompasses teamwork, a great work environment, and a quality product, everyone must be involved in that process. H&M’s code of conduct makes known that everyone must work as a team in order to be successful. Having everyone follow
Image of page 2
such a code of conduct helps the company maintain structure and be able to carry out their mission and vision effectively. H&M holds a following of million of users across multiple social media platforms. The company’s Instagram holds a following of twenty-seven million. Twitter followers for the company have reached eight million, and Facebook currently holds thirty-five million likes. These numbers are no small accomplishment. H&M has clearly established an active mode of communication if the company is able to reach millions of people across three different social media platforms. External audiences are responding loud and clear to the company’s social media posts. The numbers of likes on an Instagram photo for H&M have not dropped below thirty thousand in just the past month. The company’s most recent Instagram post which asks about the online availability of a pair of boots used often in a variety of their photos holds 349 likes, with more than 200 comments. The company Facebook profile is active as well. However, one thing to note is that a lot of customer service concerns flow through the Facebook page. If your vision statement focuses on the value of the customer, then a company needs to answer customer concerns in a timely manner, and H&M does just this. In the Facebook page comment section one particular customer shared an unfavorable experience at their local H&M store. In response to a comment H&M apologized for such an experience and let it be known that their priority is customer satisfaction. It takes answering questions and comments for an external audience to see how much a company values the customer’s voice and opinion. Twitter seems to be the less active social media site as far as customers are concerned. In scrolling through the company twitter feed, one can find that some posts receive less than ten
Image of page 3
likes or comments. H&M posts throughout all hours of the day, and constructs posts on a daily basis on all social media. Twitter might need to be more of a focus for this company, if the content is not being as well received as on other platforms. H&M conducts an annual general meeting. In this annual meeting, the board of directors manages the company’s affairs on behalf of the stakeholders of the company. The board is made up of two employee representatives and
Image of page 4
Image of page 5

You've reached the end of your free preview.

Want to read all 11 pages?

  • Fall '16
  • Hennes

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes