98%(40)39 out of 40 people found this document helpful
This preview shows page 20 - 23 out of 36 pages.
BUS12 BusinessAssignment v2.2 (2018/12/11)Your competitors • We rate against our competitors for value for money, customer service, convenience and quality by assuring we are the most professional and have a median price range with great deals• We can improve the company on what our competitors offer by matching what they offer and doing a deal to make the offer better for the clients and providing alternative programs.• Every other solo Personal trainer is selling this product/service similar in our local community.• What price is your competitor’s product/service? Prices range from $40-$80 a session• The competitor’s product is similar in the fact it’s a personal training business, but the quality and standard of workouts delivers, no one can compete.• The competitor’s gaps are all in the way they program the classes and deliver the classes without the customer service, they could be servicing their customers better by getting to know their clients 1 on 1 and focusing on the client’s goals.• Our service will be different to the others because of the amount of effort we put into every session to make sure the client’s goals are being reached 100%. We also alter exercises for everyone’s needs. We do it better by always putting the client first and always be in communication with them to see what works and what doesn’t. Our unique selling point is ourquality and quantity of service and to ensure we have put everything into the session. Every detail• Is your value in offering greater than your competitor’s? No, it is roughly the same price. Yes, it’s more expensive then the lower side of PTs but not as expensive as most.How can you add more value without it increasing your costs? We add more value by personalizing every workout plan to the client, no two workouts are the same and we offer ourservice 24/7 with 24/7 support21
BUS12 BusinessAssignment v2.2 (2018/12/11)Competitor details[List at least 2 competitors in the table below. Complete the table in its entirety]CompetitorEst. dateSizeValue tocustomersStrengthsWeaknesses[Competitor name][When were they established?][Number of staff and/ orturnover][Unique value to customers. E.g. convenience, quality, price or service?][What are your competitor's main strengths?]Eg. strong brand name[What are your competitor's main weaknesses?]Eg. Competitoris highly pricedwhich excluded someof the market for the serviceJack20192 PTCheap, Reliable, Close to home,Strong reliablename, History,Clients already, Big brand, Another workerPoor personality, Unfriendly, doesn’t care for membersPete20191 PTPremium service, Fast paced workouts,high serviceProfessional Bodybuilder, Has the looks, Previous proven recordsToo self-worried. What workedfor him doesn’t work for everyoneAdvertising & salesAdvertising and promotional strategy [What strategies do you have for promoting and advertising your products/services in the next 12 months?]List four.