The Fashionistas customers will also have some barriers to overcome in the Ecommerce journey. They will expected to have access to the internet which comes with its costs, the cost of access and cost of use. The barrier can be overcome by ensuring that they have a computer or phone that has good internet access. The business can also resolve the challenge by charging lower browsing charges (Valmohammadi and Dashti 2016). Also, the consumers may also feel lost at first without knowing how to access the company’s products in the new system. The challenge can be resolved by establishing communication channels and vibrant marketing that they can enlighten consumers on the new way of accessing services. The other challenge to the consumers is lack of confidence in ecommerce and this can be resolved by assuring the consumers of better services and helping them understand the benefits of shifting to ecommerce. Social, Legal and Ethical Issues in Online TradingThere are several social, ethical and legal issues that Fashionistas should consider once it shifts to online trading, ecommerce. The ethical issues include online data security and theft that inconvenience both the company and its customers. Some of the sensitive information include the customer’s credit card numbers, email access details, personal addresses and purchase history. Fashionistas has a duty to its customers to ensure that all their ecommerce transactions are not vulnerable to data theft or any security breaches. Internet fraud and its sophistications in ecommerce have grown and expanded at a fast rate in the past few decades (Turban et al. 2017). Other Ethical issues that Fashionistas need to put into great consideration include the accurate listing of products, sell of counterfeit products, accessibility and SEO. Another ethical issue in ecommerce is disintermediation. The issue arise from loss of jobs that will arise from the adoption of ecommerce since most of the service s will be automates including the sales, marketing, and service delivery. The concept of privacy is also a major ethical concern when it comes to ecommerce due to the wide information shared between customers and the business which is prone to security vulnerabilities.The social issues arising from internet access are many. The information and technology affiliate society where we live has many issues of power and wealth that depend on knowledge and information is a core asset. Just like other technologies like electricity, televisions, and telephones, the internet and ecommerce will be used in the achievement of social progress. However. The technology is being used in the commitment of crimes, and it threatens the social values that the society cherishes so much )Park et al. 2017). In the absence on the internet and internet related activities such as ecommerce very few interstate crimes and federal jurisdictions over crimes would be heard of, this shows the moral impact of online or internet use. The other
9social issue that comes with ecommerce is controlling and governing it because controlling ecommerce means controlling the internet and this is very difficult to accomplish.