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organic and natural foods such as cereals, sweets, nuts, dairy, fine herbs, condiments and other related. We hope, in this way, to contribute to the development of a healthy life by our customers, through the delivery of nutritionally superior products, healthier and more environmentally friendly. The above will be complemented with a service of personalized attention and advice and excellence.Summary of Strategies and tactics to be used: There would be few entry barriers to the business, as well as a high bargaining power of the suppliers and a low on the part of the consumers. However, the latter is compensated by the high acceptance of substitute products, mainly due to the massive ignorance, on the part of non-specialized consumers, of the differences between these and the Natural and ecological products However, the strategy to follow corresponds to the niche strategy, since it aims to create value for a specific group of buyers, particularly those from the socioeconomic segments,The strategy The competitiveness will be based on the creation of a brand, a strong positioning of the benefits derived from the consumption of these products in the consumers, a strong loyalty of the same and a creative management. The strategy will focus on providing a better customer service, based on a coherence of the image of the platform and products, information about them (advantages and forms of consumption), a combination of diversified and quality products that seek to have certified product seals, satisfaction of customer preferences of customers, punctual and fast delivery at home, purchase and payment facilities and all those, Actions that provide customers with a service that generates value. Therefore, the capture of the added value transferred to customers will be carried out through the seizure of the premium they are willing to pay for this type of product.Summary of Marketing Environment: This company responds to a healthy diet. In short, the goal I want to achieve and to familiarize all people not only with vegetarians but with everyone, to consume healthy and ecological foods. That is why there are many images of people, with before and after consumption this kind of food, and a lot of information of the consequences of not following a good healthy diet. Projected outcomes on Return of Investment: We are gonna use eMarketing and target to get the double the number of our customer. Our target is to expend the business further than Brisbane and the Queensland. We aim to extend our activity in all the Australian territory. We also hope to establish invoice finance as a winning alternative to bank loans for business finance. v1.1, Last updated on 18/01/2019 by MM
T-1.8.1 v1.1, Last updated on 18/01/2019 by MM
T-1.8.1 SITUATION ANALYSIS The situation analysis needs to set the context for the plan. It should include an analysis of the micro (internal) and macro (external) environment. Address each of the following: ●Digital specific SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) or PESTLE analysis ●Summary of the key issues that have emerged ●Where possible use qualitative and quantitative data to support your analysis ●Use images, charts and graphs to illustrate your findings SWOT ANALYSIS / PESTLE ANALYSIS: v1.1, Last updated on 18/01/2019 by MM