Ferrero a general idea of the liking of the new packaging seeing if their sales

Ferrero a general idea of the liking of the new

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Ferrero a general idea of the liking of the new packaging seeing if their sales increase or decrease. I would give it at least a four-month trial in each of those three cities to enable the new packaging to just sneak its head out of the introductory stage. Once the growth stage is established, the product should go nationwide/worldwide. I have a few new ideas for testing new the packaging changes. The NBA season is approaching, so the idea that I have is possibly NBA- orange basketball circular packaging for orange flavor. The Tic Tacs would have a code on the inside of the snapping cover. The code would be entered in a sweepstakes to win two courtside tickets to the 2014 NBA All-Star Weekend in February 2014. The contest would be sponsored by Ferrero’s Tic Tacs and it would last from the start of the season, October 29 th , until December 31 st , the end of 2013. Because this is just a trial sweepstakes, Tic Tacs should only sell the NBA-orange basketball circular packages with the codes to the 29 NBA-team cities to see how well it goes over. If sales of Tic Tacs increase by a significant amount, they can then implement a MLB All-Star Game for their next trial and possibly do that nationwide instead selecting it to only the cities of the Major League Baseball teams. Same Old Tic Tacs, Whole New Feel America’s favorite breath mints will remain the same old product, but in a refreshing new package! Sources: 1. Bloomberg Businessweek “America’s 25 Favorite Candies” 2. Tic Tac Website (Types of Tic Tacs) 3. Tic Tac Website (FAQs about product) 4. Image of Tic Tacs Logo
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  • Spring '08
  • Newberry
  • Marketing, Major League Baseball All-Star Game, Tic Tac, Breath mints, Tic Tacs

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