Which of the following is the most efficient branding

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8) Which of the following is the most efficient branding strategy: a) house of brands b) mixed branding c) cooperative branding d) corporate branding e) captive branding 9) Certified Grocers Midwest Inc., the Chicago-based grocery wholesale cooperative, has canned and fresh fruits and vegetables, beauty aids, health care items and pet products. Certified Grocers is aiding consumers by overcoming: 10) Horizontal channel conflict occurs most often when manufacturers practice: 11) Each of the following is a goal of downstream supply chain management except: 12) Centigon is a manufacturer of customized armored vehicles for military, private and presidential use. Their armored vehicle is designed to deliver security on the road while also achieving optimum protection and comfort. For distribution, you’d expect Centigon to use a: a) network of facilitating agents b) horizontally integrated channel c) reciprocal channel d) direct channel e) vertical marketing system 13) A(n) ____________ discrepancy is created when a product is produced by a consumer isn’t ready to buy: 14) The major characteristic that is used to differentiate among types of intermediaries is:
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15) There are a number of toothpastes marketed under the crest brand including: Plaque Protection Crest, Baking Soda Crest, Tarter Production Crest and Crest for Kids. The Crest brand is an example of: 16) ndkwcnlkajnl see case study 17) Which of the following best describes the difference between product line with and product line depth: a) depth allows firms to serve different consumer needs b) width allows firms to serve different consumer preferences c) depth allows firms to serve different consumer preferences d) all of the above
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Christopher Reinemann
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