AACSB Analytic Blooms Application Difficulty Easy Learning know

Aacsb analytic blooms application difficulty easy

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AACSB: AnalyticBloom's: ApplicationDifficulty: EasyLearning Objective: 11-05 know how channel members in vertical marketing systems shift and share functions to meet customer needs.194.(p. 297)Which of the following statements about channel systems is TRUE? A. Traditional channel systems are more efficient because of their greater freedom.B. Vertical integration works best when discrepancies of quantity are large.C. Most corporate channel systems use multichannel distribution.D.Some administered channel systems obtain the advantages of vertically integrated systems while still retaining flexibility.E. All of the above are true.AACSB: AnalyticBloom's: SynthesisDifficulty: HardLearning Objective: 11-05 know how channel members in vertical marketing systems shift and share functions to meet customer needs.195.(p. 297)A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of: A.an administered channel system.B. a contractual channel system.C. a traditional channel systemD. a vertically integrated corporate channel system.E. a franchising system.AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: MediumLearning Objective: 11-05 know how channel members in vertical marketing systems shift and share functions to meet customer needs.11-121
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Chapter 11 - Place and Development of Channel Systems196.(p. 297)Rizzo Shoes sells through ________ channel system. Rizzo has informal agreements with its wholesalers and retailers -- they cooperate pretty well by placing orders, and sharing inventory and sales information over a computer network. A. a contractualB. a traditionalC. a power leadershipD. a corporateE.an administeredAACSB: Reflective ThinkingBloom's: ApplicationDifficulty: MediumLearning Objective: 11-05 know how channel members in vertical marketing systems shift and share functions to meet customer needs.197.(p. 297)A channel system in which the various members agree by contract to cooperate with each other is called a(an) ______________ system. A. multichannel distributionB.contractual channelC. traditional channelD. administered channelE. vertically integrated channelAACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 11-05 know how channel members in vertical marketing systems shift and share functions to meet customer needs.198.(p. 297)In _____ channel systems, the channel members agree by contract to cooperate with each other. A.contractualB. traditionalC. selectiveD. corporateE. administeredAACSB: AnalyticBloom's: ComprehensionDifficulty: EasyLearning Objective: 11-05 know how channel members in vertical marketing systems shift and share functions to meet customer needs.11-122
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Chapter 11 - Place and Development of Channel Systems199.
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