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SECTION A:Profile of RespondentPlease fill up in all the necessary information about yourself.Which age group do you belong to?a.□20 – 25□ 30 - 39□ 5069□ 26 - 29□ 40 - 49□ 70+b.□ Male□ Female31
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c.Educational AttainmentElementary ( )High School ( )College ( )Graduate Studies ( )d.How long have you been travelling?Less than 1 year ( )2-5 years ( )6-10 years ( ) 11-15 years ( )16-20 years( ) 21-30 years ( )more than 30 years ( )SECTIONB:Holiday Bookings before the advent of the Internet UsePlease encircle the number corresponding to your answer5-Strongly Agree4-Agree3-Uncertain2-Disagree1-Strongly Disagreea.Before the advent of Internet, theAirlines were responding to the needsof their customers54321b.Before the advent of Internet, the airlineswere handling holiday bookings well54321c.Traditional booking transactions areefficient in terms of service delivery54321d.Traditional booking transactions arecharacterized with good customerservice54321e.Before online holiday bookings,traditional booking transactions werealways been generally satisfying54321SECTION C: Significant Changes in Holiday Booking after the advent ofInternet Use3232
Please encircle the number corresponding to your answer1-Strongly Agree2-Agree3-Uncertain4-Disagree5-Strongly Disagree1.Airlines easily adapted to the newenvironment brought about by theimplementation of e-commerce543212.The e-commerce system of airlines hascustomer satisfaction program543213.Airlines have become more popularafter e-commerce systems were applied543214.Through the use of Internet airlinecompanies have covered a widercustomer base543215.Generally, the use of Internet by airlinecompanies provides advantages thatoutweigh the disadvantages54321Section D:General Impact of Online Holiday BookingsPlease encircle the number corresponding to your answer5-Strongly Agree4-Agree3-Uncertain2-Disagree1-Strongly Disagree1. The operations of airlines becamemore efficient543212. The Airline is handling consumers’Complaints effectively543213. The value of the airlines’ services3333
has elevated543214. Airline companies have qualified andcompetent personnel to implement54321e-commerce systems5. Generally, the performance of theAirlines have improved54321We have reached the end of the questionnaire and would like to take the opportunity tothank you for participating.References:“Accenture: UK Travel Survey, Findings and Analysis”, March 2005Adam, S 2002, ‘A model of web use in direct and online marketing strategy’,ElectronicMarkets,vol. 12, no. 4, pp. 262-269.Adam, S, Mulye, R, Deans, KR, & Palihawadana, D 2002, ‘E-marketing in perspective:A three country comparison of business use of the Internet’,MarketingIntelligence & Planning,vol. 20, no. 4, pp. 243-251.Andrew, JP, Blackburn, A, & Sirkin, HL 2000,The B2B Opportunity: Creating Advantagethrough E-Marketplaces,The Boston Consulting Group, Boston, MA.

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