They hope to make location known for its entrepreneurial ecosystem digital

They hope to make location known for its

This preview shows page 6 - 9 out of 11 pages.

They hope to make location known for its entrepreneurial ecosystem digital innovation and the quality and professionalism of its labor force. Csoftmty had three main strategic committees which is Markets, Human Capital and Entrepreneurship and Innovation. The Markets Committee strategy was to position Nuevo Leon as one of the most important IT hubs in Mexico and abroad. The Human Capital Committee was to identify and develop human resources with sufficient skills to meet the demands of software companies in the region. This committee worked closely with universities and companies to design in-demand 6 | P a g e
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skills profiles, organizes training activities to meet these needs and identify sources of funding. The Entrepreneurship and Innovation Committee, headed by Galvan, promoted innovation in products and services that offered competitive advantages and higher profit to the software industry in Nuevo Leon. This committee also worked with Naranya to assess entrepreneurial activity in Nuevo Leon, both formal and informal and to find capital to help entrepreneurs in developing ideas through funds like Naranya LABS. In September 2015, Naranya LABS, the committee launched eMTY, a sub-cluster strategy built to support the local IT entrepreneur and start-up ecosystem. Due to this CEO Galvan decided to have a different brand, that will help what they had on mind because Csoftmty is seen as the big companies- and there´s no fit between the mind-set of the entrepreneur and the concept of big companies. That´s why they decided to create eMTY to address the needs of the start-up community . Question 4: How should Naranya react to the attempts of the incoming new administration in Nuevo Leon to restructure the overall cluster program and cut funding for Csoftmty? In 2015, new state government was elected in Nuevo Leon (Exhibit 16), led by Jamie Rodriguez an independent rancher who famously knows as “El Bronco” a Spanish nickname for untamed or rebellious. El Bronco has opposite plan on Nuevo Leon as compared to former governor, Rodrigo Medina de la Cruz – the one who established the Nuevo Leon Cluster Council. The new administration proposes to invest in infrastructure, by increasing local train transport and improving highways. It planned to phase out the Nuevo Leon Cluster Council in 2016, which was perceived to be an inefficient allocation of resources. The council was believed did not added any value to the government itself or its relationship with the clusters initiatives. Pertaining to that, El Bronco’s administration intended to lower the funding for the IT and auto clusters to the levels of other clusters as well as generally restricting the use of government funds to project. 7 | P a g e
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Exhibit 16 : 2015 Election Result by State The new administration plan indeed will badly affect Naranya going being if it were to stay with the engagement with the cluster initiative. Since Naranya’s mobile ecosystem was tailored for emerging economies, Naranya may want to reassess its involvement in Csoftmty under new political environment and reassess its strategic position and whether Monterrey was the right place to cultivate talent and run an entrepreneurial business for mobile solutions that had global ambitions.
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