Motivations of media industry ownership lie with possible political and

Motivations of media industry ownership lie with

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democracy autonomy is a major concern. Motivations of media industry ownership lie with possible political and financial benefits (Ida, 2017). Therefore, the problematic aspects of media ownership are treated from crucial political economy perspectives and from the research management side. Journalism and news are highly understood as public goods which make media owners feel threatened by market and commercialism realities because of their economic aims. However, many shapes and forms which media owners assume contain different impacts on competition among all media outlets (Ida, 2017). For example in the past, AT&T which intended to remain as government –sanctioned monopoly was little interested in promoting and selling network access to other service providers. However, the monopoly was broken in 1982 where AT&T was required to limit its services to long distance markets and divest all its local operating companies. As a result, long-distance service competition yielded various consumers benefits in terms of improved quality of services and lower prices. For instance, the average cost
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COMMUNICATION THEORIES 4 of an international call which originates from the United States dropped by 52 cents per minute which were as a result of competition in media outlets. Why it is difficult for researchers to develop definitive theories and predict communication phenomena It is difficult for researchers to predict communication phenomena and develop definitive theories since research related to communication theories is exploratory. Therefore, communication researchers are continuously developing more and new sophisticated methods to better understand why and how we communicate. Therefore, think about all developments in communication technologies such as Instagram and Snapchat and how they speedily come and go ("Why Communication Researchers Should Study the Internet: A Dialogue," 2006). In this case, communication researchers can hardly keep up with such ongoing adjustments to human communication. In addition, researching about something which is as complex as human communication is an exercise in patience, creativity, and failure. To be effective, communication research must follow a number of basic principles. Like other kinds of research, communication-related research should be rational, self-reflective, systematic, self-correcting and creative. There are several steps communication researchers can follow in order to avoid a number of pitfalls during the study (Brügger, 2003). There are seven basic steps that assist them to conduct research that is effective which include identifying the research focus, developing the research question, defining the key terms related to the research, selecting a research method, establishing the sample population, analyzing and gathering data, and sharing and interpreting results. Though it is not as easy as it might look like, following all these steps effectively will ensure a successful and useful communication research.
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COMMUNICATION THEORIES 5 Government regulation of media content Freedom of the press is one of the key aspects of Bill of Rights. However, freedom is not supreme and can be regulated by the government. The press cannot slander or libel people or even publish information about undercover operatives or troop movements. In addition, the
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