The planning and operation must be directed towards

This preview shows page 13 - 15 out of 28 pages.

The planning and operation must be directed towards customer orientation. The wholemarketing organization and its operating staff must be focused on determining what will satisfy theneeds and wants of the target customers, the important link in the business operation.2.Marketing must be Coordinated ActivitiesCoordination activities must start in the product planning process, the process. The product isthe key element that the customer wants to buy that is worth his money. Price is another importantcomponent as customers would like to get his money’s worth. Theplace of distribution must be within
13his reach and the promotional activities must be appealing for him to decide which product topurchase.3.Marketing must be able to achieve the Performance Target Goals and Objectives.Customer-oriented and coordinated marketing aims to achieve its profit, objectives and goals.These goals and objectives hinge on the increase in sales volume and customer’s patronage. Whenproduct planning, price, promotion and distribution and properly coordinated, it will result in the mosteffective way of satisfying the customer’s needs and wants. The sales volume and profit objectivewill be realized.Factors for Developing Marketing Concepts1.Capturing Marketing InsightsThe overall direction must focus on its vison and mission. The organizational goals andobjectives must be directed towards the creation of value to its customers. These must be the inherentphilosophy of the marketing organization. The functional areas in the marketing organization mustbe focused towards its ultimate set of tasks in the building of long-lasting relationship with its targetmarket.2.Effective Financial Management SystemThis system in the procurement of quality and affordable materials for processing of theproduct is a vital component in effective operation of the marketing system. The competition in themarket is based on affordable quality products where labor and materials interplay in their production.Financing the marketing program will develop effective sales program that will bring in sustainableprofitability.3.The Value of Human ResourcesAll business activities need human resources in their operation. The employees must becommitted in the production of quality products and the delivery of quality service. They mustdevelop work ethics and strong commitment to the marketing efforts of the organization. Sustainabledevelopment and progress rest with people who are willing to put all efforts towards theorganizational objective of quality products and service.4.The Production ProcessThe process must conform to standards in terms of product quality. The race to economicprofitability is the production of products that shall satisfy the customer’s wants and needs. The roleof marketing is to sell more products, but it must conform to customer demand. Production mayproduce so many products, yet they are useless inventory when they fail to reach their target market.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 28 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
Engr. Silvestre
Tags
Marketing, American Marketing Association

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture