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Role Play and AssimilationPhilip Zimbardo’s prison experiment.Participants easily and rapidly assumed roles that were very different fromtheir inherent personalities. Norms: Acceptable standards of behavior within a group that are shared by the group’s members.Norms and EmotionsA recent study found that, in a task group, individuals’ emotions influenced the group’s emotions and vice versa.Researchers have also found that norms dictated the experience of emotions for the individuals and for the groups – in other words, people grew to interpret their shared emotions in the same way.Positive Norms and Group OutcomesOne goal of every organization with corporate social responsibility (CSR) initiatives is for its values to hold normative sway over employees. If employees aligned their thinking with positive norms, these norms would become stronger and the probability of positive impact would grow exponentially.Positive group norms may well beget positive outcomes, but only if other factors are present. Norms and CultureDo people in collectivist cultures have different norms than people in individualistcultures? Of course they do.But did you know that our orientation may be changed, even after years of living in one society.Status: a socially defined position or rank given to groups or group members by others. Status characteristics theory: status is derived from one of three sources: The power a person wields over others. A person’s ability to contribute to a group’s goals.
An individual’s personal characteristics.Status and Norms: high status individuals often have more freedom to deviate from norms.Status and Group Interaction: high status people are often more assertive. Status Inequity: perceived inequity creates disequilibrium and can lead to resentment and corrective behavior.Status and Stigmatization: stigma by association.