Networks friendship paradox applications social media

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Networks
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Friendship paradox applications: Social media Academic publishing & coauthors Sexual partners Alerts for & treatments of infectious diseases Elements of Social Structure: Social Networks
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Elements of Social Structure: Social Networks Happiness & social networks Probability of being happy goes up 15% if you have a direct link to someone who is happy If you and the other person count each other as friends, it goes up to 63% Varies by your place in the network and by relationship… spouse, sibling, neighbor, etc. The numbers would surprise you
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Elements of Social Structure: Social Networks Granovetter: we can rate the strength of network relationships Rated using a range of variables (like time spent together, emotional intensity, mutual confidence, shared sense of reciprocal obligation, etc.) Similar people tend to cluster together in dense, strong parts of networks Homophily: similar people tend to like each other And these people then form strong networks
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Elements of Social Structure: Social Networks Granovetter’s Strength of Weak Ties Weak ties are incredibly important because they connect us with whole new networks of people with whom we have no direct relationships Jobs were most frequently found not through contacts with close friends, but though people who job seekers saw occasionally or rarely. Weak ties serve as a bridge between social networks, giving us access to valuable resources and information The internet serves as an incredible resource because it facilitates mass conversations rather than one-to-one communication (like telephones)
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Elements of Social Structure: Social Institutions Combining Statuses + Groups + Networks  Institutions Fourth element of social structure. Institutions address the needs of a particular sector of society Social institutions: integrated and persistent social networks dedicated to ensuring that society’s core needs are met Sociologists tend to focus on five main institutions, each of which contribute something to society Family Education Religion
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Elements of Social Structure: Social Institutions (Social Institutions, cont’d) Families – produce the next generation Biological reproduction and social reproduction (socializing the children) Education – socialize & teach formal curriculum (see Chpt 4) Religion – the glue that holds society together establishes a clear identity, answers questions about meaning, enforces individual and collective discipline
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Elements of Social Structure: Social Institutions (Social Institutions, cont’d) Government – maintains order Economy – regulates goods and services Production Distribution Consumption
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Elements of Social Structure: Social Institutions (Social Institutions, cont’d) How different societies use these institutions varies widely, but the core idea is that these institutions are pillars of social structure with roles to play in maintaining social stability
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