A Awareness B Interest C Evaluation and trial D Decision E Confirmation AACSB

A awareness b interest c evaluation and trial d

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A. AwarenessB. InterestC.Evaluation and trialD. DecisionE. ConfirmationAACSB: AnalyticBloom's: ApplicationDifficulty: MediumLearning Objective: 16-01 understand why a marketing manager sets specific objectives to guide the advertising effort.156.(p. 418)Comparative ads for a product work best in which stage of the adoption process? A. AwarenessB. InterestC.Evaluation and trialD. DecisionE. ConfirmationAACSB: AnalyticBloom's: ApplicationDifficulty: MediumLearning Objective: 16-01 understand why a marketing manager sets specific objectives to guide the advertising effort.16-116
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Chapter 16 - Advertising, Publicity, and Sales Promotion157.(p. 418)Which of the following would be a type of advertising used in the evaluation and trial stage of the adoption process? A.Competitive adsB. Flash adsC. Informative "why" adsD. Pioneering adsE. Viral advertisingAACSB: Reflective ThinkingBloom's: ApplicationDifficulty: HardLearning Objective: 16-01 understand why a marketing manager sets specific objectives to guide the advertising effort.158.(p. 418)Point-of-purchase ads for a product work best in which stage of the adoption process? A. AwarenessB. InterestC. Evaluation and trialD.DecisionE. ConfirmationAACSB: AnalyticBloom's: ApplicationDifficulty: MediumLearning Objective: 16-01 understand why a marketing manager sets specific objectives to guide the advertising effort.159.(p. 418)Reminder ads for a product work best in which stage of the adoption process? A. AwarenessB. InterestC. Evaluation and trialD. DecisionE.ConfirmationAACSB: AnalyticBloom's: ApplicationDifficulty: MediumLearning Objective: 16-01 understand why a marketing manager sets specific objectives to guide the advertising effort.16-117
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Chapter 16 - Advertising, Publicity, and Sales Promotion160.(p. 418)Reminder ads come under which stage of the adoption process in advertising? A. AwarenessB. InterestC. Evaluation and trialD.ConfirmationE. DecisionAACSB: Reflective ThinkingBloom's: ApplicationDifficulty: HardLearning Objective: 16-01 understand why a marketing manager sets specific objectives to guide the advertising effort.161.(p. 419)"Pioneering advertising" tries to: A. develop goodwill toward a company.B.develop primary demand.C. build a brand image.D. develop selective demand.E. build demand for a specific brand.AACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: MediumLearning Objective: 16-02 understand when the various kinds of advertising are needed.162.(p. 419)Advertising which tries to develop primary demand for a product category rather than a specific brand is called ______________ advertising. A. comparativeB. institutionalC. competitiveD.pioneeringE. persuadingAACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 16-02 understand when the various kinds of advertising are needed.
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