Sometimes from the distributors, they are directly carried to the large modern retail outlets. In India, Pampers diapers are available at retailers, supermarkets and kirana stores from where the final consumers can purchase it. Pampers diapers are also sold on E-Commerce websites. In India, they are sold on Amazon.com. Here there is no need for a consumer to go to the retailers to buy the product. Instead, they can just sit at home and order the diapers at ease” ("Pampers Marketing Mix," 2017). Pampers is a brand of P&G, which is a dominant FMCG company. The promotional strategy in the marketing mix of Pampers is aggressive and uses all media. “P&G carries out following promotional activities of its brand Pampers:” TV ads, print ads (i.e., newspaper, health, and nutrition magazines, direct marketing where coupons and nutrition tips are sent to mothers with babies), placement in movies, billboards and YouTube channels ("Pampers Marketing Mix," 2017). Recommendations Pampers should keep finding novel ways of getting consumers to share photos to get involved with the company directly, build brand loyalty, and build more competitions. Pampers
PAMPERS 10 can utilize social influencers such as influential ‘mommy bloggers’ on a regular basis to manage online reputation, find some usage of Instagram, and conduct brand searches (Morrison, 2014).
PAMPERS 11 References Business News. (2016). 15 Minute News - Know The News. Retrieved October 3, 2017, from - kimberly-clark-compete-sharply-in-the-diaper-battlefield/#4f18a5296f78 Forbes. (2017). #48 Pampers. Retrieved from Grable, E. (2016, April 19). Pampers Full Digital Strategy. LinkedIn SlideShare . Retrieved from Huggies vs. Pampers. (n.d.). Retrieved from Morrison, I. (2014, March 31). Pampers and Huggies Social Media Presentation. LinkedIn SlideShare . Retrieved from - and-huggies-social-media-presentation?next_slideshow=1 Name origin of the Pampers brand. (2013). Retrieved from - brand-name-origin/ Neff, J. (2001, August 6). Pampers. AdAge . Retrieved from Pampers Marketing Mix. (2017). Retrieved from - mix/products/16762-pampers.html Yemmie, S. (2015). PAMPERS BABIES VS HUGGIES BABIES. Retrieved from
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