In what kind of buying situation a new buy b modified

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in what kind of buying situation? A. New buy B. Modified rebuy C. Straight rebuy D. Generic buy E. Adapted buy The time being consumed and the amount of paperwork are probably hallmarks of a new buy situation, which will involve extra analysis and negotiations. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 06-05 Detail different buying situations in the B2B buying process.
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Topic: The Buying Situation 79. (p. 127-129) Most B2B buying situations can be categorized as new buys, modified rebuys, and: The three kinds of B2B buying situations are new buys, modified rebuys, and straight rebuys. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 06-05 Detail different buying situations in the B2B buying process. Topic: The Buying Situation 80. (p. 129) The RFP stage of the B2B buying process is NOT required for: A new buy or a modified rebuy may require an RFP; however, straight rebuys do not require one since they are simple repurchases of previously purchased products. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 06-05 Detail different buying situations in the B2B buying process. Topic: The Buying Situation 81. (p. 127-128) The buying decision is likely to be more complex and take longer to complete in a(n) __________ B2B buying situation.
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The new buy decision is generally the most complex since the organization does not have experience with purchasing the product, nor any existing vendor relationships. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 06-05 Detail different buying situations in the B2B buying process. Topic: The Buying Situation 82. (p. 127-128) In which buying situation is the buyer most likely to proceed through all six steps in the buying process? A. New buy B. Modified rebuy C. Straight rebuy D. Generic buy E. Adapted buy The new buy decision is generally the most complex since the organization does not have experience with purchasing the product, nor any existing vendor relationships. For this reason, the firm is likely to go through all six steps of the process. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 06-05 Detail different buying situations in the B2B buying process. Topic: The Buying Situation 83. (p. 127-128) Manitoba University is buying a distance learning system. Previously, the school had no distance learning technology. For Manitoba University this represents a(n) __________ situation. A. adapte d buy B. modified rebuy C. straight rebuy D. new buy E. generic buy
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Since Manitoba has no experience buying distance learning systems and no existing vendor relationships, this is a new buy situation.
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