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5.Position /roles: all the jobs descriptions for each employee will be revised and each employee will be coached to perform the duties accurately and effectively.Rationale for the ChangeDigital marketing-●May end up in Niche market- Ensuring it remains wide by monitoring the subscription and range of publication.●Competition from the brands specializing in digital magazine- May not be purchased bythe buyers- May lose its revenue Include high-quality content to neutralize the effect of stiff competition- Priority of risk 1●Inclusion of new kinds of content for the magazine, It may not be liked by the loyal customers- As customers would not associate with it and hence there would not be any brand recall, Inform the customers about the new features so that they are prepared- Priority of risk 2Assessment Answer Booklet – BSBINN601 Lead and manage organisational change Issue date: 18/10/2018 43New Cambridge College Sydney Inc. ABN: 44 928 033 266RTO No: 91438 CRICOS Provider No: 03015BLevel 3, 770 - 772 George Street, Sydney NSW 2000+61 2 9212 6650
Key Stakeholder AnalysisThe key stakeholders will be staff, management and the customers.The management needs to be sensitive towards the staff, the staff would be concerned about career growth and better channels of communication and for the customers they would want thebrand to publish high-quality content on the digital platform.The preferred medium of communication will be session involving dialogue about the changes, newsletters, briefings from project team members, frequently asked questionsAssessment of Readiness to ChangeCurrently, there has been a high-level strategy in place and therefore, the stakeholders areaware about the present situation of change management and committed to their respectivetasks. A compatible workplace culture and reward programs would facilitate the changemanagement in an efficient manner. There is a strong senior support for change. The Team iscommitted to implement change and is expecting positive results and also recover the loss of20% that occurred in previous quarter. To make this implementation successful among all thedepartments, the Senior Management team will work together to make this process simple andeasy.Key Change MessagesThe company is looking at recovering the lost revenue and revamp the entire process to give acompetition in the market to existing competitors. The company focus on quality and willimplement the change in positive and accurate way.●Key messages to convey about the change processAll communication will be in a transparent manner to the appropriate stakeholders basedon respect to ensure acceptance among employees.1. The succession of the plan is completely dependent on the cooperation of each employee and the company believes in teamwork.