2 provide training training and development of the

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2. Provide Training: Training and development of the workforce not only develop their capabilities, but also enhances enthusiasm. It is noted that investing in the human resources for educational purposes acts as a continuous motivator. 3. Provide Guidance: Mentoring and providing guidance in case of emergency situations build up trust among the management levels. Additionally, encouraging the workforce is said to build up motivation among them as well ( Mcdaniel, 2013: 301). 4. Invite to Decision Making: Inviting employees in the decision making process creates a sense of belonging and thereby enhance enthusiasm. Further, providing them with adequate responsibilities and authorities also helps to create motivation within a firm. 13
Figure 7: Motivation Categories in Business (Source: Su and Chen, 2014: 87) 5. Consider Ideas: In addition to taking into consideration the ideas of employees, managers tend to value their sense of innovation and creativity as a step towards developing a better workplace. 6. Create Flexibility: Employees in the modern generation greatly value personal time. It is noted that flexibility of working hours and providing holidays gain trust of the workers and thereby build up their energy levels. 7. Reward System: The presence of a reward system in a firm leads to a rise of performance of the employees. As per Gooday (2015: 512-518), the sense of being rewarded for the fulfilment of targets forces the workers to develop productivity. 4.2 Benefits of Implementing Motivational Strategies The application of motivational strategies provides several benefits to an organization, which are as follows: 1. Integrates Human Resources: The most important aspect of a business firm is its human resource. As compared to any other elements, motivation plays the major role in ensuring an optimum utilization of the available 14
workforce ( Meyer, 2016: 34). A high amount of enthusiasm among the workers directly leads to a rise in production and revenue generation. 2. Develops Employee Efficiency: Efficiency of a worker depends on an adequate balance between his capability and willingness. It is through motivation that this gap is filled up. As stated by Adler (2013: 10-18) a rise of efficiency among the workers helps in the following manner: i. Rise in Productivity ii. Lowered Operational Cost iii. Improved Overall Efficiency 3. Achievement of Organizational Objective: A rise of motivation among the workers help in fulfilling business targets in the following manners: i. Optimum Utilization of Resources ii. Presence of Co-operative Workplace iii. Employees are Goal Oriented iv. Workers Work in a Purposive Manner v. Simultaneous Existence of Co-ordination and Collaboration 4. Develops Friendly Relationship: Motivation acts as one of the major principles that ensure satisfaction of employees. Further, the various types of incentives also greatly benefit the workers and thereby develop a friendly relationship within a firm ( Lazarus, 2015: 41).

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