2.Provide Training: Training and development of the workforce not onlydevelop their capabilities, but also enhances enthusiasm. It is noted thatinvesting in the human resources for educational purposes acts as acontinuous motivator. 3.Provide Guidance: Mentoring and providing guidance in case of emergencysituations build up trust among the management levels. Additionally,encouraging the workforce is said to build up motivation among them as well(Mcdaniel, 2013: 301).4.Invite to Decision Making: Inviting employees in the decision makingprocess creates a sense of belonging and thereby enhance enthusiasm.Further, providing them with adequate responsibilities and authorities alsohelps to create motivation within a firm.13
Figure 7: Motivation Categories in Business(Source: Su and Chen, 2014: 87)5.Consider Ideas: In addition to taking into consideration the ideas ofemployees, managers tend to value their sense of innovation and creativity asa step towards developing a better workplace.6.Create Flexibility: Employees in the modern generation greatly valuepersonal time. It is noted that flexibility of working hours and providingholidays gain trust of the workers and thereby build up their energy levels. 7.Reward System: The presence of a reward system in a firm leads to a rise ofperformance of the employees. As per Gooday (2015: 512-518), the sense ofbeing rewarded for the fulfilment of targets forces the workers to developproductivity.4.2 Benefits of Implementing Motivational StrategiesThe application of motivational strategies provides several benefits to anorganization, which are as follows: 1.Integrates Human Resources: The most important aspect of a businessfirm is its human resource. As compared to any other elements, motivationplays the major role in ensuring an optimum utilization of the available14
workforce (Meyer, 2016: 34). A high amount of enthusiasm among theworkers directly leads to a rise in production and revenue generation.2.Develops Employee Efficiency: Efficiency of a worker depends on anadequate balance between his capability and willingness. It is throughmotivation that this gap is filled up. As stated by Adler (2013: 10-18) a rise ofefficiency among the workers helps in the following manner:i.Rise in Productivityii.Lowered Operational Costiii.Improved Overall Efficiency3.Achievement of Organizational Objective: A rise of motivation among theworkers help in fulfilling business targets in the following manners:i.Optimum Utilization of Resourcesii.Presence of Co-operative Workplaceiii.Employees are Goal Orientediv.Workers Work in a Purposive Mannerv.Simultaneous Existence of Co-ordination and Collaboration4.Develops Friendly Relationship: Motivation acts as one of the majorprinciples that ensure satisfaction of employees. Further, the various types ofincentives also greatly benefit the workers and thereby develop a friendlyrelationship within a firm (Lazarus, 2015: 41).