Ron is opening a new internet based marketing

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55. Ron is opening a new Internet-based marketing business. He finds a wealth of data on a web design company's site. This site describes the tremendous sales potential for Internet-based marketing companies. Ron should: A. base his projections on the information provided. B. offer to share his Internet sales experience with the site C. be cautious, because the data may be more promotiona D. contact the company and ask if the data is derived from E. collect primary data to confirm the web design company 56. Marvin is looking for data to help him with a new market research study assigned to him. When reviewing existing secondary data from a past research study, Marvin should pay careful attention to: 57. Marketers often race too quickly into research studies to collect __________ data because it is
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designed to address their specific questions, while __________ data may exist that can sufficiently address the marketer's questions at a much lower cost. 58. After reviewing the existing data on seasonal spending by his company's customers, Marvin decided he needed new information collected to address his research questions. Marvin will need __________ data to address the questions in his market research study. 59. The major advantage of primary data collection is that: A. it can be easily accessed through syndicated databases. B. it can be tailored to meet the specific research needs. C. it takes less time to collect than secondary data. D. it is general enough to meet many different researchers E. all of these are advantages of primary research data. 60. The major disadvantages of primary data collection are that:
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61. Caroline needs to find information about income and age distribution in Orange County, California. The best source of secondary research of use to Caroline is likely to be:
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