4. RESEARCH METHODOLOGY• qualitative research approach with case study design of Batamindo Shipping & Warehousing Pte Ltd
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Zoe ZwiebelmannMaastricht UniversityIM Session 14.1 DATA COLLECTION• collection of data between Jan 2012 and Aug 2912• semi-structured interviews and informal discussions about adoption phased of BSW’s IS and howfirm leveraged IT to achieve productivity 4.2 DATA ANALYSIS• iteration among empirical data, theoretical lens, the RBV and dynamic capabilities in IS researchliterature case study not elaborated on in detail as NOT EXAM-RELEVANT5. PROCESS FRAMEWORK: DRIVING PRODUCTIVITY THROUGH IS CAP5.1 DECISION PHASE • question asked during phase: how does one ensure that IT investment will add value to firm’sproductivity?Decision phase: involves identification of potential productivity value that can be derived from IT• consists of activities that examine all the dimensions and implications of a particular IS investmentdecision before time and money is committedIT UNIT LEVEL: GROUNDING Grounding capability: firm’s ability to possess domain insights pertinent to its business; enables firmto identify IT investments that it may leverage to improve productivity technical and businessdomain insights • technical domain insights: technical knowledge related to underlying technologies, technicalplatforms, standards that are adopted within the firm • business domain insights: organisational grounding capability serves as knowledge platform = support capability that bundles withVisioning and Sensitising capabilities to enable to make IT decisionsINTERNAL BUSINESS LEVEL: VISIONINGVisioning capability: firm’s ability to ensure strategic alignment of firm’s IT motivations with itscentral business focus; enables firm to identify business focus and formulate actionable IT plans • actionable: firm needs to visualise compatibility of IT investment with local context during decisionmaking THREE PHASED APPROACH TO IT ENABLED PRODUCTIVITY• first dimension (X): IS adoption lifecycle – temporal perspective of decision, implementation,operation• second dimension (Y): performance scope level -spatial perspective of IT at three levels - IT unit, Internal Business, External Business
Zoe ZwiebelmannMaastricht UniversityIM Session 1• compatibility: investment being both technically compatible with existing systems + have good fitwith firm’s business visioning capability builds on grounding by integrating insights at grounding level in this level(using)EXTERNAL BUSINESS LEVEL: SENSITIZINGSensitizing capability: firm’s ability to have renewed sense and interpretation of external trends to
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