Primary and Secondary Complementary Colours Primary Yellow Blue Red Secondary

Primary and secondary complementary colours primary

This preview shows page 70 - 83 out of 97 pages.

- Primary and Secondary - Complementary Colours Primary Yellow, Blue Red Secondary Green Purple Orange Complementary Colours opposite each other on the colour wheel Image source:
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72 Split Complementary Triadic Harmonies The two colours on either side of the complementary colour Three colours equally spaced on the colour wheel Image source:
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Geography 181: Map Design 73 Contrast Adjacent colours influence the perception of a central colour Induction gray looks darker against a lighter background Separate shades of a colour in a map legend Source: uxmatters.com
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Geography 181: Map Design 74
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Geography 181: Map Design 75 Warm colours and cool colours Warm longer wavelengths Red orange yellow Cool shorter wavelengths Green blue violet
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Geography 181: Map Design 76 Colour Preferences Children warmer and more highly saturated colours Colour on children’s maps Children struggle to distinguish small changes in hue Choose colours within the basic spectrum School-age children begin to reject full saturation colours Choose colours near full saturation Avoid dull colours Children reject achromatic colours Avoid the gray scale Go with expectations Blue for water
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Geography 181: Map Design 77 Colour Preferences From studies on adult colour preferences Pleasant combinations result from contrast. Object colours must stand out from their background Background colours should be either light or dark Pleasant colours are in the blues and greens, or colours containing little gray Unpleasant colours in the yellow/yellow-green, or colours containing considerable gray Vivid colours combined with grayish colours are pleasent
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Geography 181: Map Design 78 Colour Meaning Yellow joy, youth, dishonesty, warning Red action, bravery, passion, danger Blue cold, serene, melancholy, truth Orange harvest, fall, attention, warning Red-browns warmth, elemental, natural Green nature, spring, envy, peace Purple royalty, richness, White cleanliness, purity Black mystery, strength, Grays reserved, controlled, sophisticated
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Geography 181: Map Design 79 Colour on Maps Function Simplify or clarify information Unify elements on the map Improve perceptibility Legibility and visual acuity Illicit a reaction Create mood
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Geography 181: Map Design 80 Design Strategies for Colour Develop and group figures and grounds Similar hues are grouped Use similar hues for related elements such as continents on a world map Warm colours advance (figure) Cool colours recede (ground) Brighter colours for smaller areas
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Geography 181: Map Design 81 Design Strategies for Colour Colour contrast Contrast leads to clarity Hue Value (light dark) Cold/warm Complementary colours
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Geography 181: Map Design 82 Design Strategies for Colour Colour contrast (value)
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Geography 181: Map Design 83 Design Strategies for Colour Qualitative Conventions Water blue Temperature warm(red), cool(blue) Dry or little vegetation - yellow and tan Land - brown Vegetation green Nominal categories hues of similar lightness
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  • Fall '14
  • PeterDeadman
  • Cartography, map design

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