234 PERSONAL SELLING AND RELATIONSHIP MARKETING 3 FS AGR 214 or MKT 230 with a

234 personal selling and relationship marketing 3 fs

This preview shows page 261 - 262 out of 335 pages.

234 PERSONAL SELLING AND RELATIONSHIP MARKETING 3 F,S AGR 214 or MKT 230 with a grade of C or better req. Materials charge optional. Presents personal selling as a professional marketing activi- ty; coverage of effective selling methods. Application of selling theories to the modern marketing concept. In-class presentations and role playing exercises are typical. Interac- tive Learning Systems Technology is used in all sections. 298 PROFESSIONAL PRACTICE: INTERNSHIP/COOPERATIVE EDUCATION IN MARKETING 1-6 F,S,Summer Jr standing req. Primarily for students with less than 89 hrs earned. Does not count toward the MKT Major. CR/NC only. See dept chair for info and cons. 310 MARKETING LOGISTICS AND SUPPLY CHAIN MANAGEMENT 3 F MKT 230, 231, 232 req. Not for cr if had MKT 339.01. Analysis and development of integrated physical distribution systems: applications of quantitative methods for regarding movement and storage of raw materials and finished goods. 311 MARKETING AND SALES FORECASTING 3 S MKT 230, 231, 232, or conc reg req. Not for cr if had MKT 339.02. The role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project. 324 ADVANCED PROFESSIONAL SELLING AND NEGOTIATIONS 3 F,S MKT 230, 234 req. Not for cr if had MKT 339.08. Materials charge optional. Course is designed to enhance the student’s ability and confidence to effectively negotiate win-win solutions through highly experiential and real world-based projects. 325 KEY ACCOUNT AND RELATIONSHIP MANAGEMENT 3 F,S MKT 230, 234 req. Not for cr if had MKT 337. Materi- als charge optional. The course focuses on major account management, the sup- ply chain; purchasing units; segmentation and targeting organizational markets; team selling and management. 326 PROFESSIONAL SALES PLANNING AND ANALYSIS 3 F,S MKT 234 req. Materials charge optional. Course involves analyzing territory market potential, develop- ing call schedules, territory routing routines, and account goals, managing sales budgets, and sales person job shadowing. 329 PURCHASING POLICIES AND PROCEDURES 3 F or S MKT 230 with a grade of C or better req. Purchase of materials, supplies, and equipment for industry, government, and other institutions. Organization for pur- chasing, internal requisitioning, and stock control. Signifi- cant case analysis is typical. 331 SUPPORT STRATEGIES FOR IMC 3 F,S MKT 230, 231, 232, 233 req. Provides in-depth coverage of areas that are briefly dis- cussed in MKT 233. Focus on the integration of support strategies into campaigns. 332 IMC CREATIVE STRATEGY AND DESIGN 3 F,S MKT 230, 231, 232, 233 req. Provides an overview of the creative strategy development process within an integrated marketing communication (IMC) framework. Includes detailed coverage and application of ele- ments and principles of creative strategy and design.
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  • Fall '15
  • TrevorBelcher
  • Academia, Academic degree, Bachelor's degree

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