Objective 2 to increase profit margins by 5 from our

Objective 2 –To increase profit margins by 5% from our 2010 benchmark in the next
5 years. After 2 years profit margins have improved by 2%. Some agent contracts
and outsourcing contracts are very expensive.
 Strategy (d) – Achieved
 Strategy (e)– 13.8% still higher that target of 12.5%.
Objective 3 – To establish the MacVille brand recognition in our key markets in the
next 5 years. After 2 years 50% of our target market recognise the brand and 87% of
those responding said the brand reaction was very positive.
 Strategy (f) – Over achieved by 20%
 Strategy (g) – Only 50% of KPI achieved.
Objective 4 – To reduce our waste and energy use by 10% from our 2010
benchmark within the next 5 years. After 2 years the reduction is 8% lower than 2010
benchmarks.
 Strategy (h) – Overachieved in suggestions and implementation of new
innovations.
 Strategy (i)– Target not yet achieved. 12kW Vs 12kW per person.
2. Milestone Progress:

Objective 1 – To sell and service MacVille espresso coffee machines in every state
of Australia in the next 5 years. Still within the timeline.
 Strategy (a) – Agreement signed, actioned on time. Establishment not yet
secured
 Strategy (b) – Milestone missed
 Strategy (c) – All milestones achieved bar service contractor for Northern
Territory.
Objective 2 – To Increase profit margins by 5% from our 2010 benchmark in the
next 5 years. Still within timeline.
 Strategy (d) – Achieved within time frame.
 Strategy (e)– Strategy still within time frame
Objective 3 – To establish the MacVille brand recognition in our key markets in the
next 5 years. Milestones achieved in part:
 Strategy (f) – Achieved within timeline.
 Strategy (g) – Not achieved within timeframe.
Objective 4 – To reduce our waste and energy use by 10% from our 2010
benchmark within the next 5 years. Still on target.
 Strategy (h) – Achieved
 Strategy (i) – Milestone not yet achieved.
3. Overall Progress:

Objective 1 – To sell and service MacVille espresso coffee machines in every state
of Australia in the next 5 years.
 Over 80% of the plan achieved. Opening in Melbourne not affecting
organisation’s growth. One appointment to be made in NT. Sales 10%
short of target.
 Northern Territory an experienced espresso machine repairer.
 Open in Melbourne.
 180 machines. Targeted 200.
Objective 2 – To Increase profit margins by 5% from our 2010 benchmark in the
next 5 years.
 About 80% achieved. Buying target achieved, wages to sales ratio will
improve with sales growth. Nearly half way towards margin target.
Objective 3 – To establish the MacVille brand recognition in our key markets in the
next 5 years.
 Over 80% of plan achieved. 50% of our target market recognise don’t
know the MacVille brand. Internet marketing overachieving. Cup design
and colour issue yet to be solved.
Objective 4 – To reduce our waste and energy use by 10% from our 2010
benchmark within the next 5 years.