Objective 2 To increase profit margins by 5 from our 2010 benchmark in the next

Objective 2 to increase profit margins by 5 from our

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Objective 2 –To increase profit margins by 5% from our 2010 benchmark in the next 5 years. After 2 years profit margins have improved by 2%. Some agent contracts and outsourcing contracts are very expensive. Strategy (d) – Achieved Strategy (e)– 13.8% still higher that target of 12.5%. Objective 3 – To establish the MacVille brand recognition in our key markets in the next 5 years. After 2 years 50% of our target market recognise the brand and 87% of those responding said the brand reaction was very positive. Strategy (f) – Over achieved by 20% Strategy (g) – Only 50% of KPI achieved. Objective 4 – To reduce our waste and energy use by 10% from our 2010 benchmark within the next 5 years. After 2 years the reduction is 8% lower than 2010 benchmarks. Strategy (h) – Overachieved in suggestions and implementation of new innovations. Strategy (i)– Target not yet achieved. 12kW Vs 12kW per person. 2. Milestone Progress:
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Objective 1 – To sell and service MacVille espresso coffee machines in every state of Australia in the next 5 years. Still within the timeline. Strategy (a) – Agreement signed, actioned on time. Establishment not yet secured Strategy (b) – Milestone missed Strategy (c) – All milestones achieved bar service contractor for Northern Territory. Objective 2 – To Increase profit margins by 5% from our 2010 benchmark in the next 5 years. Still within timeline. Strategy (d) – Achieved within time frame. Strategy (e)– Strategy still within time frame Objective 3 – To establish the MacVille brand recognition in our key markets in the next 5 years. Milestones achieved in part: Strategy (f) – Achieved within timeline. Strategy (g) – Not achieved within timeframe. Objective 4 – To reduce our waste and energy use by 10% from our 2010 benchmark within the next 5 years. Still on target. Strategy (h) – Achieved Strategy (i) – Milestone not yet achieved. 3. Overall Progress:
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Objective 1 – To sell and service MacVille espresso coffee machines in every state of Australia in the next 5 years. Over 80% of the plan achieved. Opening in Melbourne not affecting organisation’s growth. One appointment to be made in NT. Sales 10% short of target. Northern Territory an experienced espresso machine repairer. Open in Melbourne. 180 machines. Targeted 200. Objective 2 – To Increase profit margins by 5% from our 2010 benchmark in the next 5 years. About 80% achieved. Buying target achieved, wages to sales ratio will improve with sales growth. Nearly half way towards margin target. Objective 3 – To establish the MacVille brand recognition in our key markets in the next 5 years. Over 80% of plan achieved. 50% of our target market recognise don’t know the MacVille brand. Internet marketing overachieving. Cup design and colour issue yet to be solved. Objective 4 – To reduce our waste and energy use by 10% from our 2010 benchmark within the next 5 years.
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  • Fall '15

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