Brazilian foods.docx

Company also has a good distribution network to

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company also has a good distribution network to transport raw material to the industrial firms and reach the customers quickly. This is enhanced by a large number of fleets in the company. Moreover, the company utilizes modern technology to study the market dynamics and adapt accordingly. Many programs are used in the procurement department to make the operations of the company run smoothly. Brasil Foods are made to cater for every group of people ranging from adults to children and is all over the country. Again, the company has a broad international market for its products whereby it operates in 140 countries (Bell & Kindred, 2011). Weaknesses According to Bell & Kindred (2011), the company has not established a good market in Africa and the middle east. There are also cultural differences between Brazil and middle east therefore when the company goes to the middle east; there would be dietary restrictions that could narrow the spectrum of products BRF could sell. The human resource in the company is also facing challenges to get the best workforce who understands the global market.
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4 BRASIL FOODS References Bell, D. E., & Kindred, N. (2011). Brasil Foods. Harvard Business School, v. December , 1- 31.
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