KFC Malaysia get expended and now it has more than 500 restaurant whole country

Kfc malaysia get expended and now it has more than

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KFC Malaysia get expended and now it has more than 500 restaurant whole country. KFC Malaysia continues its effort to serve finger lickin’ good, succulent pieces of chicken to customer. KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and dessert to make wholesome, complete and satisfying meal. KFC puts customer satisfaction as a main goal. Malaysian has been enjoyed with KFC as great tasting chicken has become synonymous with KFC. There are many programs that introduced by KFC that can benefit to charity activities. To attract people, KFC introduced its ‘Tabung Penyayang’ KFC Collection Box in 1999. It can enable customers to contribute and be a part of this charitable effort. Today, KFC Malaysia getting advanced by introduced various types of menus, efficient services, suitable price and good promotion like dinner and lunch treats. This effort can make KFC legacy become bigger day by day. Page 2 of 23
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KFC MALAYSIA MARKETING PLAN 3.0 CURRENT SITUATION AND TRENDS IN KFC i. Health conscious of people Fried products offered by KFC are not healthy. With the rapid socio-economic growth in Malaysia experiences over decade, modern living brings about heart disease, cancer and diabetes to various segments of the population. Realizing the seriousness of this problem, government policies supporting healthy living and preventive measures against illnesses are often introduced and reinforce. As more Malaysians are exposed to various health threats, the demand for health and enhancing foods are growing. The increased health concerns among Malaysian have made more health promoting food in the market. KFC has to face this challenge in terms to offer the various types of healthy foods. ii. The sensitivity of Malaysians about price Malaysians consumer is particularly sensitive to price. Based to research from Nielsen, four fifth saying that price is the most important consideration in their purchasing decision. In this case, the rising price on the product that produced by KFC will change customer’s buying behavior. iii. Cost Reduction The increasing price of raw materials cost of labors, subsidy reduction, and cost of logistic will increase the cost of production. To facing current economic situation, KFC has to reduce their cost to ensure they are competitiveness in fast food industries without decrease customer satisfaction. KFC must retaining it foods prices by managing cost actively and also via a transformation program within the group it is, being more efficient in how it spends its capital as furniture and reducing cost per outlet. iv. Customer complain Customer complain about quality of services in KFC outlet will expand the bad rumors of KFC and the image of KFC will affected by that rumors. KFC should take fast action to solve the problem and stop the rumors. So that, the image of KFC service will clean from any bad perspective from customers.
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