Targeting smaller cities 220000 sessions to date Diabetes bus program to raise

Targeting smaller cities 220000 sessions to date

This preview shows page 21 - 25 out of 29 pages.

Targeting smaller cities 220,000 sessions to date Diabetes bus ” program to raise patient awareness and provide on-site advice, NovoCare telephone hotline allows patients to reach specialists with questions. NovoCare Club provides ongoing updates to members. Patient education focuses on prevention, lifestyle changes, and effective use of insulin products 280,000 patients educated to date Since 1997, this program is estimated to have reduced healthcare costs in China by $700 million through reducing diabetes related complications Novo Nordisk revenues have increased by an estimated $114 million
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20120307 Ford Canada Strategy CSV Presentation FINAL Copyright 2012 © Professor Michael E. Porter 22 Discovering Product and Market Opportunities to Create Shared Value Redefine the business around unsolved customer problems or concerns , not traditional product definitions Or the customer’s customer Think in terms of improving lives , not just meeting consumer needs Identify customer groups that have been poorly served or overlooked by the industry’s products Start with no preconceived constraints about product attributes, channel configuration, or the economic model of the business (e.g., small loans are unprofitable) Opens up new opportunities to customer segmentation and marketing
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20120307 Ford Canada Strategy CSV Presentation FINAL Copyright 2012 © Professor Michael E. Porter 23 Redefining Productivity in the Value Chain Marketing & Sales (e.g., Sales Force, Promotion, Advertising, Proposal Writing, Web site) Inbound Logistics (e.g., Incoming Material Storage, Data Collection, Service, Customer Access) Operations (e.g., Assembly, Component Fabrication, Branch Operations) Outbound Logistics (e.g., Order Processing, Warehousing, Report Preparation) After-Sales Service (e.g., Installation, Customer Support, Complaint Resolution, Repair) M a r g i n Firm Infrastructure (e.g., Financing, Planning, Investor Relations) Procurement (e.g., Components, Machinery, Advertising, Services) Technology Development (e.g., Product Design, Testing, Process Design, Material Research, Market Research) Human Resource Management (e.g., Recruiting, Training, Compensation System) • Purchasing Energy use Resource use Logistical efficiency Employee productivity Location of facilities / supply chain
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20120307 Ford Canada Strategy CSV Presentation FINAL Copyright 2012 © Professor Michael E. Porter 24 Identifying Opportunities for Shared Value in Food Services The Value Chain Research on nutritional value Less or more biodegradable packaging Enhancing research partnerships with colleges and universities Value adding procurement practices with farmers and other vendors Vendor education and training Energy and water use Worker safety Limiting emissions and waste Minimizing use of hazardous materials Recruiting from disadvantaged communities Diversity Employee education and job training Employee health Compensation and benefits that provide sustainable wage for low income workers Minimizing logistical impacts
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