Pricing strategies promotion strategies place

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pricing strategies promotion strategies place strategies product strategies all of these
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3M involves its customers in the process of developing new products. In this way, it can benefit from current customers' insights and develop new products that will meet these customers' needs. 3M is pursuing a ______ growth strategy. Diversification Product development Product penetration Market penetration Market development When positioning products relative to competitors' offerings, firms typically are most successful when they focus on opportunities: where customer excellence can be substituted for product excellence. that build on their strengths relative to those of their competitors. where value-based pricing can be ignored. in international markets. for diversification. Heather has been assessing a number of her firm's products using the Boston Consulting Group approach to portfolio analysis. She has been trying to assess the strength in a particular market and is looking at the sales of the product and the overall market as well as the sales of competitors. Heather is trying to determine: the market growth rate. a source of competitive advantage. the product's relative market share. cash equivalent values for each product. the impact of population shifts on future demand. In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called: question marks. anchors. dogs. stars. cash cows. In a SWOT analysis, increasing gasoline prices would represent a potential ______ for manufacturers of electric cars. operational advantage opportunity weakness locational advantage threat Starbucks has developed a number of metrics beyond purely financial metrics. Knowing the importance of perceptions and knowing the importance of developing ways to demonstrate its activity, Starbucks tries to find clear ways to: build brand equity. demonstrate its sense of corporate social responsibility. address concerns of opponents at local, regional, national and global levels. help consumers to feel better about their purchases. All of these If a firm wants to develop a sustainable competitive advantage, it should: begin an aggressive campaign to buy up competitors. increase its marketing budget so that it outspends its competitors. examine its operations and customer relations to identify significant things competitors cannot easily copy. arrange to meet with competitors to discuss how to avoid direct competition. copy the innovative features of other firms that are attractive to customers. A(n) ___________ is a group of products that consumers may use together or perceive as similar in some way.
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promotional service product line STP market segment SBU An advertising campaign for Geico Insurance uses the slogan, "So easy, even a caveman could do it" to emphasize the ease of buying insurance on Geico's website. This campaign is part of Geico's: product strategy.
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