The company should offer trials for games and

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should also a variety of game that suit different races and societies. The company should offer trials for games and discounts for people who get the game console in a certain period of time. The availability of the game console in most outlets all over the world will enhance the sales. The device should be accompanied by a flyer that has the instructions on how to use the console in all languages. The packaging of the console should be unique and appealing for the foreign customers to love and purchase it. In the game console, the people featured in the game should be of different races to accommodate and satisfy all customers. Mini case 1. View the ads. Did you find them offensive? After watching Kraft’s ads, I did not find them offensive. I actually enjoyed the ads because they are millennials friendly and attractive. They are capturing the young generation of which I
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belong. They are interesting and easy to understand. I simply love them and I think they will beneficial to the targeted audience. 2. Do you think such ads will help Kraft shed its older, stodgy image? In my opinion, Kraft benefited a lot from the ads in the improvement of their stodgy image. The humus and Yiayia campaign made the company trend at a high level on social media. The blowing up of the company on social media had a major impact that kept the company up to the 21 st century. People went ahead and shared the video that later went viral and before that, the company trending on the downloads. Kraft was assisted by the commercials in order to promote its sales and this is a method that most social media stars work on. For instance, nowadays
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  • Fall '19
  • Kraft

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