4 getting along with qualcomm one of the finest and

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4) Getting along with Qualcomm One of the finest and easiest way to get into the US market is by coming into a relationship with Qualcomm, an US based firm and the biggest company of motherboard producer, via strategic alliance. Huawei has been using their own motherboard for their products which is least competitive and minimal in terms of value addition for their production. If they come into an alliance with Qualcomm and adopt their motherboard for their product, it will help the consumers especially the US market to perceive that Huawei is not falling behind in any form of their brand and is not the company to be suspected. The strategy will utilize the following strength of Huawei Having a motherboard for their product from a better and famous source Win the reliance of US market Entry in the US market Page | 27
It will improve the weakness of Better quality motherboard for Huawei phones Lower cost of production for the smart phones It will mitigate the threat of Consumers rejecting the Huawei phones due to unknown brand value for the motherboards. Huawei phones getting obsolete for not being competitive in terms of usage performance. It will utilize the opportunity of Adding value to the Huawei phones. Get acknowledged about the technical know- how of Qualcomm Inc. Corporate Level strategy 1. Foster Public-Private Partnerships: Huawei has to be transparent to present itself as the kind of partner USA governments could work with. The company should maintain high levels of investment in R&D in USA and constantly invest on innovation projects. Huawei’s relationship with USA is very challenging. Huawei should make a commitment to invest 30% in R&D facilities in US by 2019, which might generate new technical jobs through direct hires and sourcing from local suppliers, universities, research centres, and start-ups. To establish its market position in North American, it should set up a special public affairs and communications office there. It will improve overall goodwill of the company. Huawei could propose transparency by declaring to disclose its source codes to the US government. If Huawei able to gain the trust of US Government through this Page | 28
method, it can enter US market. If government approves, then by 2020 it should enter US market with its networking equipment. In order to so, it should enter into strategic partnerships with a potential vendor, to fulfil a pressing need of the company and work on that project solely to provide a better solution. 2. Strategic alliance: In next three years, Huawei should go for a strategic alliance with e- commerce businesses in developing countries like Bangladesh, Pakistan and others, where cloud computing is still in an early phase. A well-known e-ecommerce business Daraz available both in Pakistan and Bangladesh, have its own cloud to serve the internal demands of their businesses that help to reach their goals and provide a customized experience to their customers. Huawei cloud can easily gain first mover’s advantage if

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