Citation mic13 l 17417 implementers provided the

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and by depriving country managers of possibilities in order to exercising their creativity. [ CITATION Mic13 \l 17417 ] Implementers provided the critical mass for the international marketing effort. These country organizations may exist in smaller, less-established markets in which corporate commitment to market development is lower. The presence in these markets is typically through a sales organization. Although most entities fill this role, it should not be slighted. Implementers provide the opportunity to capture economies of scale and scope that are the basis of a global strategy. With a few notable exceptions, most subsidiary managers would argue they do not get the level of attention they need or deserve. But they are important nonetheless because they provide clear evidence that parent companies can view initiative-taking and profile-building efforts positively. [ CITATION Mic13 \l 17417 ]

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