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Question 90 out of 10 pointsGreen marketing refers toSelected Answer:[None Given]Answers:a. the purchasing of products from producers whose farming practices are Fair Trade certified.b.the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.c. the marketing efforts to produce, promote, and reclaim environmentally sensitive products.d. the marketing of products that have in no way been altered or reprocessed by artificial means.e. the marketing of those products made exclusively from recycled materials.Response Feedback:Key term definition—green marketing.Question 100 out of 10 pointsThe Lanham Act (1946)Selected Answer:[None Given]Answers:a. prevents someone from using a trademark on a noncompeting product.b. protects the consumer from product defects.c. provides for registration of a company's trademarks.
d. allows a company to secure rights to a name before its actual use.e. facilitates the protection of U.S. trademark rights throughout the world.Response Feedback:Text term definition—LanhamAct.Question 10 out of 10 pointsIn class, we heard about some companies which unethically may falsely advertise “factory” or “wholesale” prices or large reductions from phony high retail list prices. What type of deceptive practice is this?Selected Answer:[None Given]Answers:a. Deceptive Packagingb. Deceptive Promotionc. Deceptive Pricingd. Pufferye. CheatingResponse Feedback:Deceptive Pricing:Falsely advertising “factory” or “wholesale” prices or large reductions from phony high retail list prices; mortgage rates!Question 20 out of 10 pointsAccording to the lecture, who sets consumer's expectations about how a product will perform?
Selected Answer:[None Given]Answers:a. The consumerb. The consumer's culturec. Friends and relativesd. The marketere. Other brandsResponse Feedback:By and large, it is the marketer who sets the consumer's expectations.Question 30 out of 10 pointsIn class, we saw a Model of Consumer Behavior. We looked at five types of influences on the consumer's purchase behavior. What type of factor is the consumer's social class?Selected Answer:[None Given]Answers:a. Input variableb. Information Processing Factorc. A decision process staged. A Decision Process Variablee. An External InfluenceResponse Feedback:Social class is an External Influence
Question 40 out of 10 pointsIn Marketing in the News, we heard that animal testing of cosmetics products isokay in the European Union if:Selected Answer:[None Given]Answers:a. the animal testing was done to meet laws of third countries.b. the animal testing was necessary to guarantee consumer health and safety.c. the parent company is headquartered outside the E.U.d. the cosmetic is going to be used around the eyes.