2. Breakfast clubs. • Kellogg’s supports breakfast clubs in schools across the UK to make sure that all children have a healthy and nutritious breakfast. A PPROACHES K ELLOGG’S U SES T O E NGAGE W ITH I TS E XTERNAL S TAKEHOLDERS
A PPROACHES K ELLOGG’S U SES T O E NGAGE W ITH I TS E XTERNAL S TAKEHOLDERS 3. Advertising campaigns • For example, TV and print adverts and the use of social media. • These are all platforms used to create two-way engagement with customers.
Case Studies Breakfa st Clubs Advertising Campaigns Strengths Provides detailed informatio n Builds favorable and profitable image of the company Reach out to a larger number of audiences Weakness es Difficult to draw a definite cause/effe ct from case studies. It is very costly for company Cost of advertising is high Uncertainty of reaction
“To enrich and delight the world through foods and brands that matter”. VISION PURPOSE “Nourishing families so they can flourish and thrive”. Extent To Which Kellogg’s Initiatives To Engage With Communities In Countries Outside Of The UK Support Kellogg’s Vision And Purpose.
• The Kellogg company prides itself in its legacy of behaving ethically and supporting CSR initiatives.
- Fall '17
- Rabia FAisal
- Management, Case Study, Kellogg