Direct consumer market of hand phone user for example

• Direct consumer market of hand phone user.
For example, this service can be utilized in our day to day life,
like paying bills and checking account balance, making it
easier for our families by just pressing a button instead of
having to go to the company or bank to pay our bills.
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Celcom has since its establishment, positioned itself as the number one
Malaysian network in the Malaysia market. This they have done by
providing efficient network connectivity and linking of individuals together.
Today Celcom stands in the heart of every Malaysia as the
telecommunication service provider that offers a “more for more”
customer satisfaction, by providing the customers with products to keep
them satisfied above their competitors and charging them more money
for the quality they yield in the products. It has made our work so easy,
that by launching this service as the first in south East Asia, it will go a
long way towards convincing the present customers that Celcom is truly
the number one Malaysian network persuading the non-customers both in
Malaysia, and the neighbouring countries where Celcom is currently
expanding to join the leading network. Physiologically, Celcom has
influenced the status of their customers, because they are considered to
be financial capable by using Celcom services.
By understanding the customer ’ s needs, Celcom has used its strength to
fill the needs of the customers more than any other telecommunications
service provider in Malaysia presently. This has given them a competitive
advantage, boosted enthusiastic sale and increased more customer
loyalties. Through careful and in-depth research in the characteristics if
the Malaysian market, Celcom has created distinctive target markets for
its products through creating a strategic marketing mix that just not
makes the product available, but also affordable, convenient and unique
at a consistent and flexible level. This is geared towards improving new
and existing products as well as profit to the company.
Celcom has developed an intangible attribute to the new products, to
consistently meet or exceed customer ’ s expectation, enhance speedy
response to customers demand and attribute anticipate new customer
needs. This will be achieved through investing in research for consumer
buying behaviour and product development.
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With high availability of internets across the Malaysian globes, a price
penetration strategy is advisable to enhance customer ’ s usage, and
introducing the service. On the other hand, they would use that
opportunity to increase price on improved products. Celcom should also
be sensitive to the price elasticity of its product and overall
consumer demand.
Through gaining retailers cooperation and distribution channels across
Malaysia, it would be easy for the service to reach the target market. The
SIM PACK is light weight and would be easy to transport huge number of
the product with the service in it across Malaysian market.