Direct consumer market of hand phone user For example this service can be

Direct consumer market of hand phone user for example

This preview shows page 47 - 50 out of 60 pages.

• Direct consumer market of hand phone user. For example, this service can be utilized in our day to day life, like paying bills and checking account balance, making it easier for our families by just pressing a button instead of having to go to the company or bank to pay our bills. 46
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Celcom has since its establishment, positioned itself as the number one Malaysian network in the Malaysia market. This they have done by providing efficient network connectivity and linking of individuals together. Today Celcom stands in the heart of every Malaysia as the telecommunication service provider that offers a “more for more” customer satisfaction, by providing the customers with products to keep them satisfied above their competitors and charging them more money for the quality they yield in the products. It has made our work so easy, that by launching this service as the first in south East Asia, it will go a long way towards convincing the present customers that Celcom is truly the number one Malaysian network persuading the non-customers both in Malaysia, and the neighbouring countries where Celcom is currently expanding to join the leading network. Physiologically, Celcom has influenced the status of their customers, because they are considered to be financial capable by using Celcom services. By understanding the customer s needs, Celcom has used its strength to fill the needs of the customers more than any other telecommunications service provider in Malaysia presently. This has given them a competitive advantage, boosted enthusiastic sale and increased more customer loyalties. Through careful and in-depth research in the characteristics if the Malaysian market, Celcom has created distinctive target markets for its products through creating a strategic marketing mix that just not makes the product available, but also affordable, convenient and unique at a consistent and flexible level. This is geared towards improving new and existing products as well as profit to the company. Celcom has developed an intangible attribute to the new products, to consistently meet or exceed customer s expectation, enhance speedy response to customers demand and attribute anticipate new customer needs. This will be achieved through investing in research for consumer buying behaviour and product development. 47
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With high availability of internets across the Malaysian globes, a price penetration strategy is advisable to enhance customer s usage, and introducing the service. On the other hand, they would use that opportunity to increase price on improved products. Celcom should also be sensitive to the price elasticity of its product and overall consumer demand. Through gaining retailers cooperation and distribution channels across Malaysia, it would be easy for the service to reach the target market. The SIM PACK is light weight and would be easy to transport huge number of the product with the service in it across Malaysian market.
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  • Fall '17
  • Ustaz
  • Marketing, ........., celcom axiata berhad

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