Global value delivery network LO4 Identify the 3 major forms of international

Global value delivery network lo4 identify the 3

This preview shows page 57 out of 57 pages.

Global value delivery network LO4: Identify the 3 major forms of international marketing organization Deciding on the global marketing organization Companies manage their international marketing activities in at least 3 different ways: o Organize an export department o Create an international division o Become a global organization
Image of page 57

You've reached the end of your free preview.

Want to read all 57 pages?

  • Spring '15
  • Marketing, A. Companies, Stags, Gain Customer Insights, o Services

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture