p 458 The means salesperson advertising media or public relations tools of

P 458 the means salesperson advertising media or

  • Rutgers University
  • MARKETING 301
  • Notes
  • bigbobsnotes
  • 214
  • 77% (102) 79 out of 102 people found this document helpful

This preview shows page 97 - 100 out of 214 pages.

(p. 458) The means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver is referred to as a(n) __________. A. encoding device B. promotional program C. channel of communication D. direct feedback loop E. publicity and PSA program The means (a salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process is a channel of communication. AACSB: 3 Learning Objective: 18-01 Discuss integrated marketing communication and the communication process 37. (p. 458) A message is conveyed by means of a(n) __________ such as a salesperson, advertising media, or public relations tools. A. encoding device B. promotional program C. channel of communication D. direct feedback loop E. publicity and PSA program The means (a salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process is a channel of communication. AACSB: 3 Learning Objective: 18-01 Discuss integrated marketing communication and the communication process 18-97
Image of page 97
Chapter 18 - Integrated Marketing Communications and Direct Marketing 38. (p. 458) Channel of communication refers to A. the selection of either paid or non-paid forms of information dissemination. B. the selection of either a humorous, sex-based, or fear-based approach when designing messages to sell a product. C. open-ended dialogue between the marketing department and other departments that can impact marketing decisions. D. an electronics-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns 24 hours a day, 236 days a year. E. the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process is a channel of communication. The means (a salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process is a channel of communication. AACSB: 3 Learning Objective: 18-01 Discuss integrated marketing communication and the communication process 39. (p. 458) The means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process is referred to as the __________. A. channel of communication B. dissemination path C. communications chain D. information pathway E. information channel The means (a salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process is a channel of communication. AACSB: 3 Learning Objective: 18-01 Discuss integrated marketing communication and the communication process 18-98
Image of page 98
Chapter 18 - Integrated Marketing Communications and Direct Marketing 40. (p. 458) L'Oreal created an advertisement for its Visible Lift makeup. Glamour magazine, in which the ad for L'Oreal Visible Lift makeup appeared, is an example of a(n) __________.
Image of page 99
Image of page 100

You've reached the end of your free preview.

Want to read all 214 pages?

  • Spring '08
  • YENIYURT
  • Marketing, Integrated Marketing Communications and Direct Marketing

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture