P 458 the means salesperson advertising media or

(p. 458)
The means (salesperson, advertising media, or public relations tools) of conveying a
message to a receiver is referred to as a(n) __________.
A. encoding device
B. promotional program
C. channel of communication
D. direct feedback loop
E. publicity and PSA program
The means (a salesperson, advertising media, or public relations tools) of conveying a
message to a receiver during the communication process is a channel of communication.
AACSB: 3
Learning Objective: 18-01 Discuss integrated marketing communication and the communication process
37.
(p. 458)
A message is conveyed by means of a(n) __________ such as a salesperson,
advertising media, or public relations tools.
A. encoding device
B. promotional program
C. channel of communication
D. direct feedback loop
E. publicity and PSA program
The means (a salesperson, advertising media, or public relations tools) of conveying a
message to a receiver during the communication process is a channel of communication.
AACSB: 3
Learning Objective: 18-01 Discuss integrated marketing communication and the communication process
18-97

Chapter 18 - Integrated Marketing Communications and Direct Marketing
38.
(p. 458)
Channel of communication refers to
A. the selection of either paid or non-paid forms of information dissemination.
B. the selection of either a humorous, sex-based, or fear-based approach when designing
messages to sell a product.
C. open-ended dialogue between the marketing department and other departments that can
impact marketing decisions.
D. an electronics-based forum that allows customers to communicate their likes, dislikes,
suggestions, and concerns 24 hours a day, 236 days a year.
E. the means (salesperson, advertising media, or public relations tools) of conveying a
message to a receiver during the communication process is a channel of communication.
The means (a salesperson, advertising media, or public relations tools) of conveying a
message to a receiver during the communication process is a channel of communication.
AACSB: 3
Learning Objective: 18-01 Discuss integrated marketing communication and the communication process
39.
(p. 458)
The means (salesperson, advertising media, or public relations tools) of conveying a
message to a receiver during the communication process is referred to as the __________.
A. channel of communication
B. dissemination path
C. communications chain
D. information pathway
E. information channel
The means (a salesperson, advertising media, or public relations tools) of conveying a
message to a receiver during the communication process is a channel of communication.
AACSB: 3
Learning Objective: 18-01 Discuss integrated marketing communication and the communication process
18-98

Chapter 18 - Integrated Marketing Communications and Direct Marketing
40.
(p. 458)
L'Oreal created an advertisement for its Visible Lift makeup. Glamour magazine, in
which the ad for L'Oreal Visible Lift makeup appeared, is an example of a(n) __________.