You need to be posting and sharing images videos

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you need to be posting and sharing images, videos, infographics, and other meaningful pieces of content to keep your audience engaged and interested in your brand. It's not to say that this type of content can't overlap, but how you use the content should be different. If you're an active brand on social media, you're probably using a tool like Hootsuite or Sprout Social to help save time and measure the analytics behind your efforts. You can create your posts and schedule them out days ahead, and then sit back and watch the engagement that takes place. With social networking, there's no automated way to really grow relationships, and you can't cut corners. Each interaction you have needs unique focus and attention. Social networking is like dating-it's time consuming, and it takes a lot of time and effort to really make it work, but it's all worth it in the end.
2. What trends have given rise to the emergence of social media as an important international marketing tool? Social media has been the hottest marketing channel for more than ten years now. Every brand worth its salt is on Facebook and Twitter these days, they can’t afford not be, but many marketers only focus their efforts on reaching a local audience rather than a global one. Businesses are missing a massive trick here. As of May 2014, Statista revealed there were a whopping 70.5 million Brazilian users registered on Facebook, 60.3 million in Indonesia, 26.5 million in Japan, and 22 million in both France and Germany. In the same month, Forbes reported that the top 10 Twitter countries, per capita use, included Kuwait, the Netherlands, Chile and Sweden. That’s a whole lot of prospective customers around the world that could be targeted through international social media marketing. Across industries, social media is going from a “nice to have” to an essential component of any business strategy. It started in the newsroom, as Claire Wardle of the Tow Center for Digital Journalism explains: “In just seven years, newsrooms have been completely disrupted by social media. Social media skills are no longer considered niche, and solely the responsibility of a small team in the newsroom. Instead social media affects the way the whole organization runs.” It’s a trend that is already spreading to businesses beyond the newsroom, whether it be because of digital marketing or new customer service communication channels. Other industries should look to the lessons learned – or not – by the newsroom and ensure that they’re one step ahead of this social media-enabled disruption. Social media platforms may be the banks of the future. Imagine being able to pay your rent or make an investment through your favourite social network. That might not be too far off, says Richard Eldridge of Lenddo. “Social media is transforming banking relationships in very significant ways, from improving customer service to allowing users to send money to others via online platforms. New financial technology companies are using social media to

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