Are Expose Filmmakers Journalists?.docx

4 what basic guidelines of copyright law should

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4. What basic guidelines of copyright law should public relations professionals know about? - Protection of literary, musical, dramatic, pictorial, graphic or sculptural. - Does not protect ideas. - Material is copyrighted from the moment it is created. - Copyrighted for the life of the author, plus an additional 70 years. - Full legal protection requires registration. 5. What rights do freelance photographers and writers have regarding ownership of their works? Freelance photographers obtain ownership of their work, whereas, writers work is subject to negotiation and contractual agreement. 6. How do public relations people help an organization protect its trademarks? - Ensure that company trademarks are capitalized. - Use properly in all organizational literature and graphics. - Educate employees as to what the organizations trademarks are and how to use them correctly. - Monitor the mass media to make sure that trademarks are used correctly. - Make sure that the trademarks are actually being used. 7. What is “misappropriation of personality”? A form of trademark infringement that is the unauthorized use of well-known entertainers, professional athletes, and other public figures in an organization’s publicity and advertising materials.
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  • Spring '14
  • RoyBarry

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