Customers from purchasing unnecessary products from

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customers from purchasing unnecessary products from them. In their 2011 pre-black Friday advertisement campaign they revealed a simple slogan; don t buy what you don t need . This was reinforced with another advertisement stating don t buy this jacket (Patagonia 2011 ). This was an acknowledgement from the company to the current pace of the industry and to actively discourage overconsumption. This brave move again boosted the overall reputation of the company whilst re fl ecting their business values and philosophies. Initiatives to boost transparency and to help retailers engage in this approach to business have in the past been developed. One of the most widely used of these is Made-by, a non-pro fi t organisation who aid companies in a track and trace scheme of their supply chain. Indicated through the inclusion of a small blue button, engagement in the scheme allows consumers to log into an online system to see where and how their chosen garments have been produced. This initiative has been utilised by large fashion retailers such as Ted Baker, G-Star, Vivobarefoot and Haikure (Made-By 2016 ). Despite this approach not yet becoming mainstream, it is companies such as those discussed who are leading the fi eld in its move towards a greater transparency in the fashion supply chain. As mentioned previously, however, controlling supply chains in their long and complex nature is not easy, with companies often coming up against compliance issues as a result. There are several different systems and approaches undertaken by companies in order to aid in avoiding these potential issues. These can help control and monitor supply chains. This is the fi rst stage of controlling their supply chains, implementing a code of conduct where rules and standards have to be adhered to by 68 A.M. James and B. Montgomery
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a supplier if they wish to continue working with the company. Many of these rules are social orientated meaning that they refer to the people working within the supply chain and the working environments in which the company s products are produced. Social compliance in the supply chain is paramount due to the signi fi cant consequences of non-compliance. Breeches of these rules have been witnessed in recent years with several social disasters occurring such as the collapse of the Rana Plaza complex in 2013 and the fi re at the Spectrum Sweater factory in 2008. Both of these fatal incidents occurred due to the non-compliance of rules and regulations in the garment supply chains. It is the implementation of these rules, however, when it can become dif fi cult. The most popular tool implemented by most companies is auditing. De fi ned as a checklist for safety rules and regulations, this is where relevant company employees conduct factory visits to suppliers to ensure that their factory code of conduct is being adhered to. Issues observed include the health and safety of the working environment, working hours, provision of paid overtime and employment records.
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  • Fall '19
  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

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